News
Here you’ll find the latest news on innovative solutions in the field of loyalty programmes, as well as industry events, analyses and inspiration. Our regularly published articles provide practical tips to help businesses successfully implement their loyalty strategies and boost customer engagement. Follow us to stay up to date with the latest industry trends and events.
Incentive schemes for sales staff – what do you need to know?
Sales incentive schemes are a popular tool used to motivate sales teams over the long term. Their main objectives include: increasing sales, training…
Loyalty and incentive schemes, and sales support
Do you know what loyalty and incentive schemes are? Are you aware of the differences between them? We explain how loyalty and incentive schemes affect sales, and also…
A loyalty scheme – how do you set one up?
The two most important stages in the process of creating a loyalty or incentive scheme are identifying the reasons behind it and setting its objectives. Directly linked to these are activities such as…
Flat-rate taxpayer
The organiser, not the client, is liable for the flat-rate tax on prizes. According to the latest ruling by the Supreme Administrative Court, the party liable for the flat-rate income tax on prizes awarded in…
Organising a promotional lottery – what do you need to know?
Promotional lotteries are games in which you can take part after purchasing a product, service or other proof of entry. In this way, you take part in the lottery free of charge and…
Organising an audiotext lottery – what you need to know
Audiotext lotteries are schemes you can join by paying a small fee to take part in a draw for a prize, either in kind or in cash. Find out how lotteries work…
News – Transcripts of episodes from the YouTube channel „About Loyalty Schemes at Night”
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