How we work
Developing loyalty and incentive programmes is a process that takes between 2 and 6 months, depending on the complexity of the implementation. At this stage, collaboration between i360 and its clients is daily and ongoing. Gaining an understanding of the approach, methods and tools we use in our work will enable you to make an informed decision about choosing i360 as your implementation partner.
Ownership oversight is maintained throughout the entire implementation phase. The heads of i360’s key departments are personally involved in each stage.
1. Identification of needs
It may sound unbelievable, but most loyalty programmes were set up without taking this point into account. The organisers have taken great care to work through the other stages of the programme’s development, yet they have failed to answer the question „why?” they are organising a loyalty programme. At i360, we begin every implementation with the question „why?”. This enables us to create loyalty programmes that are aligned with our clients’ values, mission and vision.
2. Setting objectives
The second most important aspect of organising a loyalty programme. This may simply be market share, the size of the dataset that will be generated as a result of organising the programme, additional revenue, and the resulting margin realised on sales to loyal end customers and motivated sales agents. This overview, just like the objectives, will differ for every company. Each objective should have its own deadline, as setting one forces the company to draw up an implementation plan.
3. Strategic workshops
This is an important stage, as it allows us to agree with the client’s representatives on the approach and working style we will follow during implementation. This phase involves getting to know the organisational culture of i360’s clients, an expert exchange of experiences, and also jointly devising the principles of the loyalty programme so that it reflects the objectives set for it in a way that is tailored to the rules applicable in the relevant sales channel.
4. Preparation of project documentation
This is an important stage, as it allows us to agree on all requirements with the client’s representatives and ensure that all issues relating to the programme’s mechanics have been addressed. Detailed documentation forms the basis for subsequent invoicing of the work carried out and ensures full control over the production phase. Thanks to this, our clients are familiar with the structure of data flow, information and system integration, as well as all the details of the project from the perspective of its strategy, IT, creative, legal, tax and logistical aspects, etc.
5. Production phase
Once the documentation has been approved, the project moves on to the final stage of production. At this stage, the various production departments, particularly the programmers, implement what has been agreed upon in the previous stages. Once this is complete and the necessary tests have been carried out, the finished loyalty programme is ready to be launched on the market.
What sets us apart
ISO 27001:2013 standard
We were the first on the market to implement it. This guarantees the security of your information and data.
Tax optimisation
We have hundreds of individual tax rulings, ensuring tax certainty for our clients.
We work to ensure our clients’ success
Before deciding to work with you, we always carry out a detailed analysis to determine whether i360 will bring added value to your organisation.
