Organisation of promotional and audiotext lotteries
Watch the interview on the YouTube channel „Loyalty schemes at night” on lotteries that support loyalty schemes.
Promotional and audiotext lotteries
The rules governing the organisation of lotteries are set out in the Gambling Act. It is an administrative process requiring proceedings before the Director of the Tax Administration Chamber, the Head of the Customs and Tax Office, and the Heads of the Tax Offices
To organise an audiotext lottery or a promotional lottery, you must draw up a set of rules. A complete set of documents comprising the rules and regulations, the application form and a bank guarantee for the payment or delivery of prizes must be submitted to the Tax Administration Chamber. This is the only way to obtain a favourable decision authorising the organisation and running of the lottery.
Organisation of an audiotext and promotional lottery
It also entails the obligation to have a certified gaming machine or a random number generator. Finally, a report is drawn up on the conduct of the lottery.
Promotional prize draws
These are short-term campaigns designed to boost sales. They are aimed at end consumers or trade intermediaries. In the case of a promotional prize draw, participants receive attractive prizes in return for making purchases.
The advantages of an audiotext lottery
Easy access
Employees who feel valued are more loyal to the company.
Speed and simplicity
Healthy competition and recognition increase job satisfaction.
Instant result
Participants often find out straight away that they have won, which heightens the excitement and interest.
Marketing effectiveness
An effective method of engaging customers and promoting products and services.
The potential for substantial profits for the organiser
The cost of a premium SMS can generate significant revenue.
The benefits of a promotional lottery
Increase in sales
Customers are more likely to buy products included in the prize draw, which boosts the company’s turnover.
Increased brand recognition
A lottery campaign attracts attention and helps build a positive image for the company.
Customer engagement
The chance to win motivates customers to engage with the brand.
Collecting customer data
Registration forms help companies gather valuable marketing information.
Building loyalty
Customers who win or have positive experiences are more likely to return to the brand.
A lawful form of promotion
The lotteries comply with the regulations and allow for attractive prizes to be offered.
What requirements must be met when organising audiotext and promotional prize draws?
When organising audiotex or promotional lotteries, a number of guidelines must be borne in mind. The organiser of an audiotex or promotional lottery should apply for authorisation to run it. Authorisation is granted by the Director of the Tax Administration Chamber. Furthermore, the organiser must not be in arrears with taxes, customs duties or social security contributions. Furthermore, where the lottery offers prizes in kind or cash prizes, the organiser is expected to provide a bank guarantee for the delivery of the prizes or the payment of the winnings. A document confirming that the funds allocated to organising the lottery come from a lawful source will be required. Those involved in organising the lottery must be trained in the rules and regulations of the Gambling Act. Once the decision has been issued, the provisions of the rules must be strictly adhered to.
Sample Case Study
„Viking Lottery” promotional draw”
Viking's Kitchen
A prize draw aimed at consumers of meal box diets. Participants had to place an order for their chosen diet for a minimum of 5 days via the Kuchnia Wikinga mobile app, and then enter the prize draw via a dedicated webpage.
1,000,000+ PLN
prize fund
