News
Here you’ll find the latest news on innovative solutions in the field of loyalty programmes, as well as industry events, analyses and inspiration. Our regularly published articles provide practical tips to help businesses successfully implement their loyalty strategies and boost customer engagement. Follow us to stay up to date with the latest industry trends and events.
Gamification
Gamification – ‘grywalizacja’ in loyalty programmes What is gamification? Most readers will probably be familiar with the Polish term: ‘grywalizacja’. Both terms are synonymous and refer to the use of techniques,…
Affiliate loyalty schemes
Loyalty schemes organised jointly by a number of organisations are a relatively rare market initiative in Poland. The collaborative nature of the scheme helps to engage its users to a greater extent, resulting in…
Rewards in loyalty schemes
Rewards in loyalty schemes One of the main reasons for joining a particular loyalty scheme is the rewards. These benefits are a very important part of any scheme, and they are carefully thought out…
Mobile apps in loyalty schemes
Mobile apps in loyalty schemes In the 21st century, electronics and modern technologies are ever-present in our lives. Today, they have a wide range of applications in everyday life…
How to prevent abuse in loyalty schemes
A well-organised and well-run loyalty scheme can offer many tangible and intangible benefits. Although such opportunities are tempting, one must not focus on them excessively. Both parties should…
How to choose rewards in a B2B loyalty scheme
The rewards offered by B2B incentive and loyalty programmes form the basis of how they work. This seems fairly obvious, but despite this, many organisers fail to update their rewards catalogues…
News – Transcripts of episodes from the YouTube channel „About Loyalty Schemes at Night”
Transcript – An Introduction to Taxation in Loyalty Schemes
Transcript of the episode: https://www.youtube.com/watch?v=IEKev386dac KN: On loyalty schemes at night. This is Katarzyna Nawrocka. I’d like to introduce our guest. First of all, thank you very much for agreeing to take part in…
Transcript – Mobile apps for loyalty schemes in the food retail sector
Transcript of the episode: https://www.youtube.com/watch?v=fKYBQdA-CbU KN: On loyalty schemes at night – welcome to another episode. Katarzyna Nawrocka and my guest today, Agata Kisło. AK: Good morning, Kasia…
