News
Here you’ll find the latest news on innovative solutions in the field of loyalty programmes, as well as industry events, analyses and inspiration. Our regularly published articles provide practical tips to help businesses successfully implement their loyalty strategies and boost customer engagement. Follow us to stay up to date with the latest industry trends and events.
Incentive scheme for retailers
Incentive schemes for retailers and shop staff in the traditional retail sector (including chains based on franchises or informal associations) are organised across many market segments. It is possible to…
Sales promotion
Sales promotion – what is it? We explain what sales promotion is, discuss its role, and outline the benefits it can bring to your business! Sales promotion is…
B2B incentive schemes in the construction industry
General conclusions regarding B2B incentive schemes in the construction industry Here are the conclusions we have drawn based on our analysis of B2B incentive schemes in the Polish building materials industry…
Mobile apps for loyalty schemes
The following analysis was conducted to discuss the role of, and compare the functioning of, B2C mobile loyalty programme apps. The study drew on examples from the food retail sector. The 12 largest… were analysed
How has Covid changed promotional campaigns?
The pandemic and the associated restrictions have affected the behaviour of society as a whole, including shop customers. Covid has also changed the marketing strategies of manufacturers and importers. The introduction of social distancing…
Payment methods via the loyalty programme app
Mobile apps have become an important part of loyalty schemes. They are now used not only to identify participants, but also to facilitate payments. This solution was introduced by…
News – Transcripts of episodes from the YouTube channel „About Loyalty Schemes at Night”
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