Promotional lotteries are games of chance open to anyone aged thirteen or over, who take part by purchasing the promoted product or service. It is also possible to enter the lottery by purchasing another entry ticket, following which the organisers draw prizes from among the participants.

Promotional lotteries attract participants with the prospect of winning a cash or non-cash prize. Organising them is also attractive from a business perspective, as it helps to boost sales of the promoted services or products.

Rules for organising promotional lotteries

The rules governing the organisation of promotional lotteries comply with the Act of 19 November 2019 on gambling and its implementing regulations. These are most often short-term campaigns aimed at commercial intermediaries or end consumers. When organising such campaigns, it is essential to draw up a set of rules and ensure that they are conducted in strict accordance with the law.

The greatest advantage of promotional lotteries is that they quickly lead to an increase in sales and boost a company’s market share. The product or service on offer also becomes more recognisable, and the chance to win an attractive prize not only encourages customers to make a purchase but also helps to build a positive image for the company.

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