Loyalty schemes are hugely popular in Poland because they bring tangible benefits to both parties. Businesses can use them to gain loyal, repeat customers, whilst consumers enjoy better prices, promotions and various attractive offers

Four types of loyalty schemes

Various types can be distinguished loyalty schemes. The schemes currently in place in Poland are divided into four categories:

• discount schemes;
• points-based schemes;
• multi-partner programmes;
• schemes offering a ‘money-back’ guarantee.

Each of the types listed above is an effective solution, provided it is carefully tailored to the target audience’s profile and thus meets their expectations. Maintaining customer loyalty brings a number of benefits that contribute both to increasing the brand’s profits and to building its credible image, brand recognition and consumer trust.

https://www.marketingbusinessblog.pl/niewidzialny-program-lojalnosciowy-polemika/