Gamification is the use of motivational techniques, which have been employed for years by video game designers, in loyalty and incentive schemes.
What is gamification?
The aim of implementing gamification measures is to ensure that incentive scheme whether the loyalty scheme will become more attractive. Various gamification tools are used for this purpose, including, amongst others:
- Awarding badges and points;
- Encouraging competition;
- Setting targets to be achieved;
- The opportunity to move up to the next level.
At the heart of gamification lies an incentive or loyalty programme, around which effective competitive mechanisms are built. These include, for example:
- Clarity of motivational factors;
- Internal motivational factors;
- Cooperation;
- Communities;
- Aims and badges;
- Prompt feedback.
Competition mechanisms have enormous potential, which can be put to good use in B2B programmes within the high street retail sector. If implemented correctly, they can quickly yield satisfactory results.
https://www.marketingbusinessblog.pl/grywalizacja-w-programach-motywacyjnych-b2b/
