„Viking Lottery” promotional draw”
Viking's Kitchen
A prize draw aimed at consumers of meal box diets. Participants had to place an order for their chosen diet for a minimum of 5 days via the Kuchnia Wikinga mobile app, and then enter the prize draw via a dedicated webpage.
1,000,000+ PLN
active participants
Live draw
The innovative feature of this lottery was the live draws! The winning entry was drawn on air, and the winners were informed of their win by telephone – live, immediately after the winning ticket was drawn. This format of the draws generated a great deal of excitement and made every participant feel part of something special!
Awards

