Generali Discount Scheme

Generali

This marks another year of the Generali Discount Programme, under which Generali customers, once registered, gain access to attractive discount offers from partners and discounts on Generali insurance policies. The programme also includes a range of special campaigns offering attractive benefits to customers.

50 000+

codes retrieved

Introduction

The insurance market is highly competitive; customers expect high-quality cover that is tailored to their needs as closely as possible, personalised service and a range of additional benefits when taking out an insurance policy.

The challenge

maintaining relationships with customers between policy purchases;
personalisation of services;
building customer loyalty.

Solution

In order to strengthen relationships with customers and maintain contact with them in the period between purchasing their next insurance policy, the Discount Programme was launched – a rapidly growing platform that constantly adapts its activities to customers’ needs. Taking part in the programme is very straightforward: customers simply need to have an active Generali policy and register on the programme’s website to gain access to a range of offers from Generali’s partners and discounts on the purchase of their next insurance policy. In addition, a range of special promotions are available – a birthday bonus, rewards for registering with the programme, rewards for purchasing multiple policies, and so on.

Key features of the programme:

50,000+ codes downloaded discount vouchers issued annually, allowing customers to take advantage of a partner’s offer once or on multiple occasions – this number is constantly growing as the number of partners in the programme increases;
special and bespoke offers – aimed at selected customer groups;
surveys – the opportunity to contact a selected group of customers and ask for their feedback;
regular contact with the client via email, text message, information on insurance policies, and the website.

Effects and Results

A steady increase in the number of customers who sign up for the Discount Scheme.
Increased customer loyalty as evidenced, amongst other things, by the number of active policies held by customers registered with the Discount Scheme and the number of logins to the Discount Scheme website.
Strengthening Generali’s positive image.

Conclusions and key benefits

A change in the customer’s relationship with the insurer – by creating a space full of positive relationships
Flexibility – the ability to communicate with and target a specific group of customers with a special offer

Long-term effect

The programme has been running continuously for over 8 years; during this time, it has undergone a complete transformation, evolving from a simple landing page – which allowed users to receive a discount code after entering their policy number – into an online platform featuring numerous offers, instructional videos, tools for communicating with customers via surveys, and special offers.

Summary

This platform serves as an example of how an effective loyalty programme helps to build a customer community in a demanding market. Consistency in action and building positive relationships with customers are strategies that yield results in the long term.

Would you like to achieve similar results? Get in touch with us and we’ll put together a programme tailored to your needs!