Back

The „Whisky Club” programme”

CEDC

An incentive scheme aimed at Retail Outlet Sales Staff, who are rewarded for selling specific products from spirits brands such as Balvenie, Glenfiddich, Tullamore and Grant’s. The scheme offers rewards in the form of bonuses paid onto prepaid cards

4+

years the programme has been running

What are the benefits?

Customer

The launch of the Programme has led to an increase in sales of certain products sold by the Client.

Participant

By taking part in the Programme, participants can look forward to additional financial benefits in the form of monthly bonuses, which has a positive impact on their motivation and job satisfaction.

About the programme

  • a simple and intuitive platform for Participants to enter data
  • the ability to monitor the stage at which the Participant’s reports are being verified
  • information on current offers and promotions
  • the option to contact the Programme directly via email
The "Whisky Club" programme"

Effects

  • Increase in sales of selected products – The scheme encourages sales staff to actively promote specific brands (e.g. Balvenie, Glenfiddich, Tullamore, Grant’s), which directly leads to increased sales of these products in retail outlets.
  • Greater commitment from sales staff – Rewards in the form of monthly bonuses motivate sales staff to achieve better sales results, which means greater commitment to promoting the products covered by the Programme.
  • Prominent display at points of sale – Retailers are more likely to recommend products covered by the Programme, which may result in a better shelf position, more frequent recommendations to customers and greater brand visibility.
  • Building brand loyalty – Ongoing collaboration as part of the Incentive Programme helps to build long-term relationships with sales staff and increases their loyalty to the brands being promoted.

Discover the capabilities of the i360

Manage loyalty schemes, promotions and competitions all in one place. Boost the effectiveness of your campaigns and save time. Find out more and see how i360 can support your business!

Book an appointment