Agro-card
Corteva Agriscience
This is the latest edition of the programme aimed at retail outlets. Participants are rewarded for purchasing Corteva Agriscience and Pioneer Hi-Bred products. In addition to cash prizes paid via bank transfer or credited to a prepaid card, the programme includes a range of additional activities offering non-cash prizes and trips.
10+
years the programme has been running
900+
active participants
Introduction
In a rapidly changing market environment, it is not only high product quality that counts, but also the ability to build long-term relationships with business partners and offer them concrete, measurable benefits. For our client, a leader in the plant protection products sector, we have developed a programme that achieves these objectives and has a tangible impact on strengthening the client’s market position.
The challenge
Our client needed a solution that:
Solution
We have created a modern, flexible loyalty platform which:
Effects
Conclusions
The strength of the Agro-karta programme lies not only in its stability and the steady growth in the number of participants – today there are already over 900 active points of sale – but also in the flexibility and variety of the benefits on offer. Consequently, this translates into increased sales, stronger business relationships and a strengthened position for Corteva in the crop protection market.
Summary
The Agro-karta programme is a long-term and effective incentive scheme which has been supporting the development of the retail network for Corteva Agriscience and Pioneer Hi-Bred products for over a decade. The programme is an example of a strategy that combines product quality with added value in partnership relationships.
