{"id":5337,"date":"2022-04-28T13:59:00","date_gmt":"2022-04-28T11:59:00","guid":{"rendered":"https:\/\/i360.com.pl\/?p=5337"},"modified":"2022-05-04T14:23:53","modified_gmt":"2022-05-04T12:23:53","slug":"how-to-promote-a-loyalty-scheme","status":"publish","type":"post","link":"https:\/\/i360.com.pl\/en\/jak-wypromowac-program-lojalnosciowy\/","title":{"rendered":"How can you promote a loyalty scheme?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>For a loyalty programme to be successful, it must be promoted effectively. There are several basic tools for this purpose. These days, these primarily include a broad range of online activities. Social media is ideal for this, as it allows you to inform a wide range of people about your loyalty programme, thereby encouraging them to sign up for an account, whilst also providing an opportunity to include key links that lead directly to your website.&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">An extensive database well worth exploring<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">However, social media isn\u2019t everything. When it comes to promotion, it\u2019s worth making use of a database of email addresses and telephone numbers. If this has been meticulously compiled beforehand, it is an ideal tool for sending information about the loyalty scheme to your customers. When encouraging people to sign up, it is important to highlight, above all, the benefits of taking part in the scheme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email marketing is also ideal for direct communication with your customers and business partners. It is also important to bear aesthetics in mind. Text and graphics should be consistent so that the recipient can easily and clearly understand the message we have sent.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reward for taking part in the programme<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nothing sells better than the chance to earn bonuses for a task that requires no effort. This is the case with <a href=\"https:\/\/i360.com.pl\/en\/programy-lojalnosciowe\/\" class=\"ek-link\">loyalty schemes<\/a>. A sign-up bonus is therefore a good way to significantly expand the participant base of our programme. To this end, it is worth offering discounts on future purchases or a specific amount that can be redeemed simply for setting up an account.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vouchers or prize draws for regular customers are also a good idea. To make it easier for consumers to access your loyalty scheme, it is worth considering launching a mobile app. Research shows that as many as 59 per cent of people are more likely to sign up to various schemes when they can manage them via a mobile app.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cooperation with neighbouring companies<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When running a local business, we shouldn\u2019t always view other businesses in our region as competitors. On the contrary \u2013 it\u2019s worth considering joining forces with another company operating in our neighbourhood. This offers real opportunities to expand our reach, share the costs of advertising campaigns or gain new business partners. Such cooperation will, of course, work best if the other business or firm is not a direct competitor of ours in the market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These are just a few examples that can help promote a loyalty scheme. However, what matters most for its successful development is, above all, commitment and an idea that can pleasantly surprise our customers, thereby encouraging them to join the scheme.<\/p>","protected":false},"excerpt":{"rendered":"<p>Program lojalno\u015bciowy, aby osi\u0105gn\u0105\u0107 dobre wyniki, musi by\u0107 promowany w odpowiedni spos\u00f3b. S\u0142u\u017cy temu kilka podstawowych narz\u0119dzi. W obecnych czasach nale\u017cy do nich zaliczy\u0107 przede wszystkim szeroko poj\u0119t\u0105 dzia\u0142alno\u015b\u0107 w przestrzeni internetowej. Idealnie sprawdzaj\u0105 si\u0119 do tego media spo\u0142eczno\u015bciowe, dzi\u0119ki kt\u00f3rym istnieje mo\u017cliwo\u015b\u0107 poinformowania o swoim programie lojalno\u015bciowym szereg os\u00f3b, a co za tym idzie&#8230;<\/p>","protected":false},"author":2,"featured_media":3927,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[18,33],"tags":[],"class_list":["post-5337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-programy-lojalnosciowe"],"taxonomy_info":{"category":[{"value":18,"label":"Aktualno\u015bci"},{"value":33,"label":"Programy lojalno\u015bciowe"}]},"featured_image_src_large":["https:\/\/i360.com.pl\/wp-content\/uploads\/2022\/03\/Group-4226.png",656,592,false],"author_info":{"display_name":"Tomasz Makaruk","author_link":"https:\/\/i360.com.pl\/en\/author\/autor\/"},"comment_info":0,"category_info":[{"term_id":18,"name":"Aktualno\u015bci","slug":"aktualnosci","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":44,"filter":"raw","term_order":"0","cat_ID":18,"category_count":44,"category_description":"","cat_name":"Aktualno\u015bci","category_nicename":"aktualnosci","category_parent":0},{"term_id":33,"name":"Programy lojalno\u015bciowe","slug":"programy-lojalnosciowe","term_group":0,"term_taxonomy_id":33,"taxonomy":"category","description":"","parent":0,"count":24,"filter":"raw","term_order":"0","cat_ID":33,"category_count":24,"category_description":"","cat_name":"Programy lojalno\u015bciowe","category_nicename":"programy-lojalnosciowe","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts\/5337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/comments?post=5337"}],"version-history":[{"count":0,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts\/5337\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/media\/3927"}],"wp:attachment":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/media?parent=5337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/categories?post=5337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/tags?post=5337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}