{"id":5332,"date":"2022-05-04T13:56:32","date_gmt":"2022-05-04T11:56:32","guid":{"rendered":"https:\/\/i360.com.pl\/?p=5332"},"modified":"2022-05-04T14:23:51","modified_gmt":"2022-05-04T12:23:51","slug":"how-loyalty-schemes-work","status":"publish","type":"post","link":"https:\/\/i360.com.pl\/en\/jak-dzialaja-programy-lojalnosciowe\/","title":{"rendered":"How do loyalty schemes work?"},"content":{"rendered":"

When running a business, you need to pay attention to several key aspects that will determine its success. If you provide a product or service, what will matter most is its high quality, effective promotion and the acquisition of regular customers who will increase their exposure to the product you offer. So how do you get to a point where customers keep coming back to you and support your business? The ideal way is to introduce a loyalty scheme. How do they work? And why should you implement one in your business?  <\/strong><\/p>\n\n\n\n

What exactly is a loyalty scheme?<\/h2>\n\n\n\n

Loyalty scheme<\/strong><\/a> It is a type of exchange between a company and a customer in which both parties benefit. It can be carried out using cards or apps on which the consumer accumulates points or collects stamps. Once a certain number of these has been reached, the customer receives a specific reward.<\/p>\n\n\n\n

The concept behind a loyalty scheme is to build a strong and close relationship between customers and your business and the products you offer. A loyalty scheme can often encourage consumers to purchase goods that are important to your business for a number of reasons.                                <\/p>\n\n\n\n

The benefits of loyalty schemes<\/h3>\n\n\n\n

A loyalty scheme is, first and foremost, a tool for building a close relationship with the customer. If that bond is strong enough, it will translate into increased sales, as it will encourage customers to choose your product or service more often than those of your competitors, particularly when there is a significant reward or promotion on offer that gives the customer a sense of satisfaction.<\/p>\n\n\n\n

The scheme will also help customers form positive associations with your offering. What\u2019s more, by introducing a loyalty scheme, you significantly increase the likelihood of members making more purchases. In this situation, the \u2018reward-seeking\u2019 mechanism will come into play, which may prompt consumers to opt for an additional product in order to earn more points.<\/p>\n\n\n\n

If, on the other hand, a limited-edition prize for children is introduced into the scheme, you will be able to increase your chances of maximising your profits even further. Young customers may actively encourage their carers to buy products in order to win the coveted prize, which could be toys, soft toys or sweets.<\/p>\n\n\n\n

Setting up a loyalty scheme \u2013 how do you go about it?<\/h3>\n\n\n\n

A key aspect of organising a loyalty programme is conducting a consumer survey to assess the level of customer engagement with the service you offer.<\/p>\n\n\n\n

An appropriate advertising campaign will also be important; depending on the customer profile, this should take place in-store, online or in urban advertising spaces. To make it easier to earn points, in addition to a physical card, a dedicated mobile app should also be developed, which could also appeal to customers who are keen to embrace new technological solutions. You can commission a specialist company to carry out all these tasks.<\/p>","protected":false},"excerpt":{"rendered":"

Prowadz\u0105c biznes, musisz zwr\u00f3ci\u0107 uwag\u0119 na kilka newralgicznych aspekt\u00f3w, kt\u00f3re prze\u0142o\u017c\u0105 si\u0119 na jego sukces. Je\u015bli zapewniasz produkt lub us\u0142ug\u0119, to liczy\u0107 si\u0119 b\u0119dzie przede wszystkim jej wysoka jako\u015b\u0107, dobra promocja oraz pozyskiwanie sta\u0142ych klient\u00f3w, kt\u00f3rzy b\u0119d\u0105 zwi\u0119ksza\u0107 swoj\u0105 ekspozycj\u0119 na proponowany przez Ciebie produkt. Jak wi\u0119c osi\u0105gn\u0105\u0107 stan, w kt\u00f3rym konsument powraca do Ciebie…<\/p>","protected":false},"author":2,"featured_media":3977,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[18,33],"tags":[],"class_list":["post-5332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-programy-lojalnosciowe"],"taxonomy_info":{"category":[{"value":18,"label":"Aktualno\u015bci"},{"value":33,"label":"Programy lojalno\u015bciowe"}]},"featured_image_src_large":["https:\/\/i360.com.pl\/wp-content\/uploads\/2022\/03\/zrzut_001-1.jpg",668,391,false],"author_info":{"display_name":"Tomasz Makaruk","author_link":"https:\/\/i360.com.pl\/en\/author\/autor\/"},"comment_info":0,"category_info":[{"term_id":18,"name":"Aktualno\u015bci","slug":"aktualnosci","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":44,"filter":"raw","term_order":"0","cat_ID":18,"category_count":44,"category_description":"","cat_name":"Aktualno\u015bci","category_nicename":"aktualnosci","category_parent":0},{"term_id":33,"name":"Programy lojalno\u015bciowe","slug":"programy-lojalnosciowe","term_group":0,"term_taxonomy_id":33,"taxonomy":"category","description":"","parent":0,"count":24,"filter":"raw","term_order":"0","cat_ID":33,"category_count":24,"category_description":"","cat_name":"Programy lojalno\u015bciowe","category_nicename":"programy-lojalnosciowe","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts\/5332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/comments?post=5332"}],"version-history":[{"count":0,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts\/5332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/media\/3977"}],"wp:attachment":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/media?parent=5332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/categories?post=5332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/tags?post=5332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}