{"id":3374,"date":"2022-02-07T06:54:41","date_gmt":"2022-02-07T05:54:41","guid":{"rendered":"http:\/\/i360.trejka05.pl\/?p=3374"},"modified":"2022-02-07T06:57:46","modified_gmt":"2022-02-07T05:57:46","slug":"gamification-and-surveys-in-loyalty-programmes","status":"publish","type":"post","link":"https:\/\/i360.com.pl\/en\/grywalizacja-i-badania-ankietowe-w-programach-lojalnosciowych\/","title":{"rendered":"Gamification and surveys in loyalty programmes"},"content":{"rendered":"

The modern loyalty programme market continues to surprise us. Organisers have an ever-increasing number of tools at their disposal to improve their programmes. Despite the many new possibilities, we still see typical, repetitive patterns on the market \u2013 the so-called \u201eearn points \u2013 claim rewards\u201d model.\u00a0<\/p>\n\n\n\n

Well-designed loyalty programmes are extremely sophisticated systems that make use of innovative solutions such as quizzes, surveys and, above all, gamification models<\/a>. Technological developments make it considerably easier for organisers to incorporate the aforementioned innovations into their programmes. However, current observations of the industry show that many companies are still light years behind when it comes to modern solutions. <\/p>\n\n\n\n

Offer them benefits, and you\u2019ll win their loyalty!<\/strong><\/h3>\n\n\n\n

Before loyalty schemes<\/a> had come to dominate the market; it was futile to look for solutions that were strictly linked to loyalty in the broadest sense. Companies based their strategies mainly on offering consumers short-term benefits. Typically, such marketing activities yielded the expected results only in the short term. In the long term, they did not really lead to anything. Marketers eventually realised that they needed to find new ways to win consumer loyalty. Consequently, new solutions \u2013 such as surveys, games and quizzes \u2013 began to be gradually introduced into the range of activities carried out as part of loyalty programmes, with the aim of helping companies expand their existing customer base and secure their loyalty.\u00a0<\/p>\n\n\n\n

A questionnaire \u2013 an unassuming research tool that enables us to understand buyers\u2019 preferences<\/strong><\/h3>\n\n\n\n

More and more companies are deciding to introduce surveys into their loyalty schemes. But why, exactly? Is there any point to it at all? <\/p>\n\n\n\n

Not everyone realises just how powerful surveys can be. They enable brands to gather vital information from consumers about how the programme itself works, the payment process and the redemption of rewards. Regular analysis of the data collected enables ongoing adjustments to be made to the loyalty programme, which helps to improve the quality of the programme and participants\u201e satisfaction with their involvement. The information gathered is also used to produce analyses that help answer the key question: \u201dDoes the loyalty programme meet customers\u2019 expectations?\u2019. <\/p>\n\n\n\n

Of course, the content of the surveys you create can be anything you like; the only limit is the creator\u2019s imagination. Some people choose to create what are known as \u2018themed surveys\u2019, which focus on a single, specific topic, for example:<\/p>\n\n\n\n

  • a consumer\u2019s opinion of the programme itself,<\/li>
  • expectations regarding the scheme and the benefits on offer,<\/li>
  • the quality of the service provided by the programme itself, e.g. the delivery of prizes.<\/li><\/ul>\n\n\n\n

    Implementing such a simple solution (such as surveys) enables truly significant changes to be made to the programme, which have a tangible impact on user satisfaction. Furthermore, implementing the changes suggested by consumers helps to strengthen their bond with the brand. They feel valued because they have a real influence on the organiser\u2019s operations.<\/p>\n\n\n\n

    However, there will always be a group of participants who are reluctant to complete any sort of survey or form. In such cases, it is worth offering them extra points, rewards or even discounts. This way, both sides benefit \u2013 the consumer receives a tangible benefit for providing information, whilst the brand gains valuable data that will help it improve its loyalty programme.  <\/p>\n\n\n\n

    Gamification elements in the programme \u2013 that is, the use of games and quizzes to increase consumer engagement<\/strong><\/h3>\n\n\n\n

    The use of gamification elements in loyalty programmes is hardly surprising to anyone anymore. The trend towards gamification has become extremely popular, whilst also finding applications beyond the loyalty marketing sector. <\/p>\n\n\n\n

    The quiz can serve as the main tool for ongoing communication with the user, which (as we know) is crucial to the effective running of a programme. Regular contact makes the consumer realise that they are important to the brand, rather than just another number in the customer database. The use of techniques drawn from computer games significantly boosts user engagement and activity within the loyalty programme. Regular interaction between the brand and the customer is now highly desirable, as it fosters brand attachment, creates a unique bond with the brand, builds loyalty and encourages repeat purchases. <\/p>","protected":false},"excerpt":{"rendered":"

    Wsp\u00f3\u0142czesny rynek program\u00f3w lojalno\u015bciowych wci\u0105\u017c nas zaskakuje. Organizatorzy maj\u0105 coraz wi\u0119cej narz\u0119dzi, kt\u00f3re mog\u0105 wykorzysta\u0107 w celu udoskonalenia swojego programu. Mimo wielu nowych mo\u017cliwo\u015bci, wci\u0105\u017c mo\u017cemy zaobserwowa\u0107 na rynku typowe, powielaj\u0105ce si\u0119 schematy \u2013 tak zwane \u201ezdob\u0105d\u017a punkty \u2013 odbierz nagrody\u201d.\u00a0 W\u0142a\u015bciwie skonstruowane programy lojalno\u015bciowe s\u0105 niezwykle rozbudowanymi systemami, wykorzystuj\u0105cymi innowacyjne rozwi\u0105zania, takie jak quizy,…<\/p>","protected":false},"author":2,"featured_media":3378,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-3374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"taxonomy_info":{"category":[{"value":18,"label":"Aktualno\u015bci"}]},"featured_image_src_large":["https:\/\/i360.com.pl\/wp-content\/uploads\/2022\/02\/depositphotos-8541821-xl-1024x683.jpg",1024,683,true],"author_info":{"display_name":"Tomasz Makaruk","author_link":"https:\/\/i360.com.pl\/en\/author\/autor\/"},"comment_info":0,"category_info":[{"term_id":18,"name":"Aktualno\u015bci","slug":"aktualnosci","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":44,"filter":"raw","term_order":"0","cat_ID":18,"category_count":44,"category_description":"","cat_name":"Aktualno\u015bci","category_nicename":"aktualnosci","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts\/3374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/comments?post=3374"}],"version-history":[{"count":0,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts\/3374\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/media\/3378"}],"wp:attachment":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/media?parent=3374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/categories?post=3374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/tags?post=3374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}