{"id":3325,"date":"2021-12-06T10:10:13","date_gmt":"2021-12-06T09:10:13","guid":{"rendered":"http:\/\/i360.trejka05.pl\/?p=3325"},"modified":"2021-12-06T10:14:06","modified_gmt":"2021-12-06T09:14:06","slug":"the-impact-of-changing-consumer-needs-on-loyalty-schemes","status":"publish","type":"post","link":"https:\/\/i360.com.pl\/en\/wplyw-ewolucji-potrzeb-konsumentow-na-programy-lojalnosciowe\/","title":{"rendered":"The impact of changing consumer needs on loyalty schemes."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/i360.com.pl\/en\/how-to-improve-the-effectiveness-of-a-loyalty-scheme\/\">Effective loyalty schemes<\/a> They keep a close eye on ever-changing consumer demands. The data they collect enables brands to make adjustments to their loyalty programme strategies, a move that is met with great approval from customers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customers\u2019 priorities are constantly changing, whilst also being influenced by various factors, such as upcoming holidays or the seasons. It has also been observed that consumers have a recurring need to change their existing habits simply for the sake of something new. Such behaviour should come as no surprise \u2013 after all, we all like to experiment from time to time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A well-prepared loyalty programme strategy will enable you to meet your customers\u2019 ever-changing expectations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Does your loyalty programme analyse consumers\u2019 current needs?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The pandemic, which took us by surprise in 2019, had a significant impact on the market. These new circumstances led to a change <a href=\"https:\/\/i360.com.pl\/en\/how-to-reward-participants-in-loyalty-schemes\/\">buyers\u2019 preferences<\/a>. Consumers have drastically changed their shopping priorities in terms of where and how often they make purchases. Customers have focused mainly on essential goods, which has led to a lack of interest in any new products offered by brands.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It will come as no surprise to anyone that it is currently difficult to meet consumer needs. Loyalty schemes should maintain regular contact with participants in order to monitor their feedback on an ongoing basis and identify their current needs. The information gathered will enable regular changes to be made to the structure of the loyalty programme. New customer expectations may force businesses to alter their strategy. Of course, this is not always the case, although updating the available rewards catalogue or the nature of promotions for consumers is usually a necessity. However, users will certainly appreciate the new changes introduced to the loyalty programme. They will feel valued and recognised by the brand. It is to be expected that they will not remain indebted to it and will repay the brand with their loyalty.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unfortunately, market analyses show that many brands are becoming complacent and are failing to invest in the development of their loyalty programmes. Such behaviour not only results in financial losses, but also contributes to a significant reduction in the number of loyal customers. However, perhaps the worst consequence of such behaviour is the negative impact it has on the company\u2019s reputation in a competitive market. A large number of negative reviews will discourage not only new customers but also long-standing ones from participating in the programme.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>New customer priorities?  Meet their needs!<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We can draw some important conclusions from the information above. Businesses must constantly adapt the strategies behind their loyalty programmes if they wish to retain existing customers and attract new ones.  There are several universal criteria which, if applied, will help your brand succeed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Loyal customers are the cornerstone of any business. A loyalty scheme\u2019s strategy should focus on this group of customers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, you can offer popular prizes, but we must bear in mind that they may not spark much interest among the audience. It is worth introducing new and unconventional rewards to the programme. One such option is gift vouchers in the form of e-vouchers offered by i360, which consumers can redeem for whatever they choose. A trip to the theatre, or perhaps a go-kart race? There are many possibilities; it all depends on the preferences of the loyalty scheme member. It is precisely this wide range of options that acts as a highly motivating factor for greater customer engagement.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nagradzani powinni by\u0107 wszyscy u\u017cytkownicy, niezale\u017cnie od swojego statusu w programie. Oczywi\u015bcie benefitami nie zawsze musz\u0105 by\u0107 nagrody rzeczowe. Organizatorzy mog\u0105 zaoferowa\u0107 swoim odbiorcom wcze\u015bniejszy dost\u0119p do promocji czy mo\u017cliwo\u015b\u0107 zakupu nowych, limitowanych serii produkt\u00f3w. Takie dzia\u0142ania marketingowe wzbudz\u0105 w konsumentach poczucie wyj\u0105tkowo\u015bci &#8211; wyr\u00f3\u017cnienia na tle innych kupuj\u0105cych, co tylko umocni ich relacj\u0119 z mark\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are many reasons to reward a member \u2013 reaching a certain points threshold or purchasing a specific number of selected products are just a few examples. However, why not reward a customer simply for remaining a member of the loyalty scheme? More and more organisers are rewarding their customers on the anniversary of their joining. A benefit in the form of an offer, personalised to the customer\u2019s expectations, is a real hit!\u00a0 Not only will the customer appreciate the gift they receive, but they\u2019ll also make a purchase in the shop to ensure it\u2019s delivered quickly. So, it\u2019s fair to say that by using this strategy, we\u2019re able to kill two birds with one stone.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Efektywne programy lojalno\u015bciowe na bie\u017c\u0105co monitoruj\u0105 coraz to nowsze wymagania konsument\u00f3w. Zebrane dane pozwalaj\u0105 markom, na wprowadzanie zmian do strategii program\u00f3w lojalno\u015bciowych, co spotyka si\u0119 z wielk\u0105 aprobat\u0105 ze strony odbiorc\u00f3w.&nbsp; Priorytety klient\u00f3w ulegaj\u0105 dynamicznym zmianom, b\u0119d\u0105c jednocze\u015bnie zale\u017cne od r\u00f3\u017cnych czynnik\u00f3w, takich jak nadchodz\u0105ce \u015bwi\u0119ta czy pory roku. Zauwa\u017cono tak\u017ce, \u017ce konsumenci maj\u0105 cykliczne&#8230;<\/p>","protected":false},"author":2,"featured_media":3330,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-3325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"taxonomy_info":{"category":[{"value":18,"label":"Aktualno\u015bci"}]},"featured_image_src_large":["https:\/\/i360.com.pl\/wp-content\/uploads\/2021\/12\/depositphotos-83024060-xl-1024x683.jpg",1024,683,true],"author_info":{"display_name":"Tomasz Makaruk","author_link":"https:\/\/i360.com.pl\/en\/author\/autor\/"},"comment_info":0,"category_info":[{"term_id":18,"name":"Aktualno\u015bci","slug":"aktualnosci","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":44,"filter":"raw","term_order":"0","cat_ID":18,"category_count":44,"category_description":"","cat_name":"Aktualno\u015bci","category_nicename":"aktualnosci","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts\/3325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/comments?post=3325"}],"version-history":[{"count":0,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts\/3325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/media\/3330"}],"wp:attachment":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/media?parent=3325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/categories?post=3325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/tags?post=3325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}