Motivating employees, colleagues, as well as business partners, distributors, wholesalers and their staff is one of the most frequently searched terms in web browsers within the broad field of loyalty and incentive schemes.<\/p>\n\n\n\n
In practice, this means that most business owners, as well as HR and trade marketing departments, look online for inspiration and ideas for interesting \u2013 but above all effective \u2013 promotional campaigns that boost the productivity of their target groups and motivate them to achieve ambitious goals. In an effort to address these needs, below I outline the conclusions drawn from i360\u2019s 13 years of experience and key observations from my own 26 years of professional practice in the field of staff motivation<\/strong>.<\/p>\n\n\n\n If we apply cold logic, the answer to the question of whether how to motivate staff<\/strong> It\u2019s simple. We should give them a pay rise. Or, at the very least, a one-off bonus. Let\u2019s switch roles for a moment. Let\u2019s imagine that it\u2019s not us looking for ways to motivate others, but rather wondering what sort of action would best motivate us (as employees) to work.<\/p>\n\n\n\n Exactly. Unless your surname is Rockefeller or Buffett, or your father happens to own a substantial stake in Apple or Facebook, your thoughts are bound to revolve around money. Guaranteed money. Unconditional money. Not the sort promised for increasing sales by 1000% or exceeding KPIs by 250% within three months. Hard cash transferred into your bank account. With which you\u2019ll pay off your mortgage, head to a spa in the Maldives or buy a car with the BMW logo on the bonnet \u2013 and, of course, the letter \u2018M\u2019 on the boot.<\/p>\n\n\n\n This reflection suggests that the right question is therefore not \u201ehow to motivate employees?\u201d, but \u201ehow to motivate employees in a different way (more effectively and more cheaply) than by giving them a pay rise or a bonus\u201d.<\/p>\n\n\n\n All right.<\/p>\n\n\n\n There is no single correct answer to a question phrased in this way. It all depends on the details. After all, we will motivate senior management in one way, line managers in a completely different way, and we should adopt a completely different approach when dealing with sales representatives \u2013 whether they are our own staff or representatives of distributors or wholesalers.<\/p>\n\n\n\n Let\u2019s start with this how to motivate management staff<\/strong>. Everything seems to have been covered on this subject. I invite you to watch the interview on the i360 YouTube channel, \u201eOn loyalty programmes at night\u201d, with Ms Anna Rudzi\u0144ska. The interview is entitled \u201eLoyalty programmes for management staff\u2019.<\/p>\n\n\n\n You can find the film below or here via a link<\/a> and we have posted a transcript of the conversation here<\/a>. Ms Anna is one of Poland\u2019s leading headhunters, and what she says is based on over a dozen years of professional experience<\/p>\n\n\n\nWhat do we really mean when we type the phrase \u201ehow to motivate employees\u201d into Google?<\/h3>\n\n\n\n
So how can we boost staff motivation in a cost-effective way?<\/h3>\n\n\n\n