BLOCKCHAIN is a term that investors usually associate with the cryptocurrency market. But it may soon be used in loyalty schemes as well. And today I\u2019ll be discussing this solution with Jack Malinowski, an expert in BLOCKCHAIN technology. Please join us. Katarzyna Nawrocka, \u201eLoyalty Schemes by Night\u201d. Good evening, Jacek. I\u2019ve already introduced you a little and we know each other, but perhaps you could tell our viewers a bit about yourself.<\/p>\n
Good evening, everyone. My name is Jacek Malinowski. I am a co-founder of JMMJ Software, which recently joined the international Uptime Group.<\/p>\n
Jack, this is a tricky topic for me today. I\u2019m not sure if it\u2019s just me, but BLOCKCHAIN seems like a very new technology to me. We\u2019ve already talked about this off-camera, and you\u2019ve made me realise that\u2019s not the case. That it\u2019s not a new solution at all, so perhaps to start with, let\u2019s focus on explaining to people like me what BLOCKCHAIN is. Because, as far as I\u2019m concerned, up until now, BLOCKCHAIN and cryptocurrency were essentially one and the same.<\/p>\n
This is a very common perception. Most people view blockchain technology in this way \u2013 as being solely linked to cryptocurrencies. Of course, this is because the main, and so far the largest, use of blockchain technology has been for cryptocurrencies, but let me explain this with a simple example. Blockchain can be compared to an operating system, whilst a cryptocurrency is an application that runs on that operating system. That is why further applications can be built on top of blockchain technology, which can be used for other business purposes. However, they are just as well encrypted and store a complete history of all actions that have taken place within this additional application based on blockchain technology.<\/p>\n
I\u2019ll go ahead and repeat this in my own words, and please confirm or clarify if necessary. So, BLOCKCHAIN was created to support systems such as cryptocurrencies, but it turned out that it also has other applications.<\/p>\n
The story is a little different, but the result is indeed exactly the same. When Bitcoin was created, the word \u2018blockchain\u2019 hadn\u2019t even been coined yet. However, the technology that was used was later named \u2018blockchain\u2019. That implementation was used exclusively for cryptocurrencies. However, after some time, it was realised that this method of encryption and data security could be used in other technologies. And another very well-known cryptocurrency, in people\u2019s minds, is Ethereum. In reality, however, it is an entire system \u2013 a network of computers \u2013 which, as well as supporting the Ethereum cryptocurrency, can also be used to build highly complex applications, business applications and various related ventures.<\/p>\n
In that case, perhaps you could tell us what your company does, given that you\u2019re now an expert on BLOCKCHAIN.<\/p>\n
Since 2008, we have been implementing bespoke software for our clients. This is mainly B2B software. However, around four or five years ago, we began to take an interest in blockchain technology. At that time, it was still a niche technology. We kept an eye out for a solution that would, at some point, allow us to introduce our business clients to this technology so that they could utilise it to meet their needs. We noticed just such a development when there was a clear distinction between cryptocurrencies and smart contracts \u2013 that is, contracts which are capable of implementing business applications digitally and automatically. However, they do not necessarily have to be linked to any particular cryptocurrency.<\/p>\n
I\u2019m going to keep saying here that, off-camera or during our initial conversations, you explained something to me. I hope our viewers will forgive me for this, but I\u2019ve tried very hard to prepare thoroughly for today\u2019s episode, bearing in mind that this is a completely new subject for me. And you were talking about your work, about what your company does. And one sentence really stuck in my mind: that there are situations where a potential client comes to you asking to use this technology in their operations, in their company, in their field, and you\u2019re in a position to turn them down. Not because you don\u2019t want to work with them, but because, after a thorough assessment, you don\u2019t see a place for this technology in their operations or their sector.<\/p>\n
Yes. We always begin with what is known as the \u2018discovery\u2019 process to understand the nature of our client\u2019s business and why they want to develop such an application in the first place, so that we can select the most suitable technology. If it turns out that the project our client is bringing to us is a typical project that can be based on a database, where they will be the sole owner and administrator of that data, but for marketing or other reasons they would like to use blockchain technology, then we discuss together whether there really is a point in using this technology. Sometimes it does. If we\u2019re talking about wanting to involve other companies in collaboration on the same project or within the same ecosystem, then it\u2019s sometimes worth developing an application using blockchain technology, even if there\u2019s only one data owner to begin with. However, after a while, further contractors and partners may join, and that is when the use of blockchain technology makes sense. However, there are many cases where, following our analysis and after explaining what blockchain technology entails \u2013 and clarifying that in this particular situation a standard database application would be entirely sufficient \u2013 we are able to persuade the client to opt for the traditional approach instead.<\/p>\n
And this is where I\u2019d like to ask you whether you see any use for blockchain technology in loyalty schemes, and if so, what form that might take? We\u2019ve discussed how, when thinking about this question, an example that really stood out to me was that of a central bank, which controls a country\u2019s currency, and the organiser of a loyalty programme or a lottery \u2013 let\u2019s not shy away from the word \u2013 manages the points, the rewards catalogue and everything associated with that lottery and loyalty programme. Do you see any role whatsoever for BLOCKCHAIN in loyalty programmes?<\/p>\n
This is a very broad question, and I suspect one could come up with many different ways of implementing it. First and foremost, one would need to sit down and consider whether it makes sense. It seems to me that this is more of a business question than a technical one, because the owner of such a programme should consider whether they want to collaborate with other companies, and on what terms \u2013 whether on a partnership basis, or on the basis that they act as the administrator of a certain IT network, to which further contractors join. Both of these implementations can be carried out on the blockchain, but one needs to understand the business need. There is no need to force the use of blockchain technology into such programmes. However, from what you\u2019re saying, there are many such loyalty programmes, so there are many companies that have their own independent points schemes and face the business question: would it be worthwhile to link these points schemes in some way, or at least exchange them on certain terms?<\/p>\n
Is this a good time to ask you about how BLOCKCHAIN works, given the differences we can see at first glance when it comes to loyalty schemes? I mean, loyalty schemes operate on the basis of a centralised database. We collect data, manage it, protect it, but we also work with it and use it. And blockchain seems to be the complete opposite when it comes to data collection, because it isn\u2019t a centralised database.<\/p>\n
Right. In that sense, within a full blockchain network, all the data is, of course, shared. However, it is possible to implement a smart contract, whereby data is collected within that contract, and in that case there is a single administrator who collects and manages that data \u2013 just as you said. However, under certain conditions, it grants access to users, end users or partners. This allows it to establish its own rules, as described in this smart contract, which are automatically triggered. It is then possible to translate the business logic \u2013 which programmers currently have to code in the traditional way \u2013 into the implementation of such a contract, which will operate in a manner that is clear and understandable to all users and participants in the solution.<\/p>\n
I\u2019ll be asking you a lot about the use of BLOCKCHAIN in loyalty schemes, for obvious reasons, and I wanted to ask whether such a solution might be useful in a world where we could exchange points from different schemes?<\/p>\n
Sure. It\u2019s a very interesting concept that fits in very well with blockchain technology. I\u2019ve already mentioned smart contracts. Few people are aware of this technical detail: that all tokens exist within a smart contract. So, by building this solution on a smart contract, we could add a layer of so-called tokens that would represent points. It is even possible to establish communication between different smart contracts, so one can imagine that several loyalty programme operators have their own smart contracts. They build their own user databases, as well as their own tokens representing points. However, based on certain rules described earlier, they could exchange these tokens between their programmes, and the use of this technology would enable this to be carried out in a highly reliable, transparent and very clear manner.<\/p>\n
Jack, let\u2019s explain the difference between a private and a public blockchain. I\u2019ve already read a bit about it.<\/p>\n
Sure. People who are familiar with cryptocurrencies know that this sort of BLOCKCHAIN is public, and they are absolutely right. However, it is possible to implement similar technology on private servers in a typical business-to-business (B2B) configuration. In this case, several organisations connect their servers within a blockchain network, using technology similar to that of Ethereum.<\/p>\n
And this is where I associate Ethereum with cryptocurrency.<\/p>\n
And you\u2019re quite right, because the Ethereum blockchain not only features a cryptocurrency, but it\u2019s also a brilliant platform \u2013 an infrastructure \u2013 on which smart contracts can be deployed. And as I mentioned at the start, smart contracts are applications built on a specific ecosystem. However, these smart contracts do not necessarily have to involve cryptocurrencies. That said, smart contracts deployed on a public blockchain will be paid for using Ethereum. So, in a sense, the person who deploys their application there is dependent on the cryptocurrency market, because they\u2019re effectively paying for that server space. I don\u2019t want to draw a one-to-one comparison, but just to help you understand the concept. In a sense, they\u2019re paying with cryptocurrency for their application to run on that network. However, as you mentioned in your question, a private blockchain doesn\u2019t have to be based on cryptocurrency \u2013 in fact, it shouldn\u2019t be. In that case, we can implement only business values that are secured in the same digital, cryptographic way. However, these carry only values related to the business in question. In this instance, we would use this technology to process and store loyalty points. Furthermore, as I have mentioned many times, we could add a business layer which, automatically via smart contracts, would oversee the proper flow of these tokens, as well as their addition to the system, removal or exchange for rewards. This is because we can introduce an additional type of token representing rewards issued to participants, thereby maintaining a complete history of which points were converted into which rewards and from where. I believe this also provides quite useful analytics on how users utilise these tokens and loyalty points, and over what timeframe. We\u2019re still on the subject of private and public blockchains. Public ones include Ethereum, Cardano and Stellar. Private blockchains, on the other hand, involve players and partners who have agreed on business relationships amongst themselves and wish to map these onto a private blockchain network. It is worth noting that within such a private blockchain network, it is also possible to create a cryptocurrency which will, for example, represent loyalty points. These points can then be freely exchanged between partners.<\/p>\n
Exactly, because BLOCKCHAIN, at least for me, is very much associated with cryptocurrency. And now this question has popped into my head. Could we create a central currency that would be able to link various programmes from different partners, and which would act as the equivalent of those points?<\/p>\n
That\u2019s a great question, and it\u2019s worth looking into if we\u2019re talking about a global currency in the sense of what current cryptocurrencies represent, because even people who buy and trade these cryptocurrencies don\u2019t think about the fact that each cryptocurrency has its own additional purpose. Whether these are tokens linked to attention \u2013 meaning that someone is watching adverts \u2013 or tokens that can be used for a specific purpose in the future. They also have a monetary value, which is all anyone ever talks about. In this case, however, it would be possible to create a cryptocurrency that would have some intrinsic value. So if someone didn\u2019t want to exchange it for a reward, they could potentially cash it in at a set exchange rate. In that case, such a global cryptocurrency linked to loyalty points could be exchanged by everyone without any restrictions.<\/p>\n
So what advice would you give to someone who approaches your company wanting to implement BLOCKCHAIN, given that your company specialises in organising loyalty schemes? How should they prepare? How would you assess whether blockchain is a suitable solution for loyalty programmes? What steps would such a client need to take?<\/p>\n
As I mentioned, we actually ask each of our new clients about their business needs. Why they want to create a particular solution in the first place. And at this stage, we very quickly get to the question of whether there will be collaboration with other companies, or whether this application or software is intended solely for that one company. If it appears that collaboration with other companies would be possible, I would start by suggesting that our client first look for business partners with whom this can actually be implemented. This is because there are a great many projects and ideas that are developed on a \u2018proof of concept\u2019 basis, simply to demonstrate that something can be done. However, afterwards there is a lack of business partners to actually put the technology to use. Even the best technology, without business partners, simply won\u2019t deliver the desired results. It will simply remain a dead technology. That is why I would recommend building a broader coalition of companies interested in creating such a shared network; once that is in place, I would suggest organising workshops with a larger group, where everyone wishing to participate could share their vision of how such a solution might look in the future. What business functions would need to be fulfilled? Only then could we develop a concept, on the basis of which we would select a specific technology.<\/p>\n
Let\u2019s focus on security for a moment. Because we\u2019re talking about loyalty programmes, we\u2019re talking about BLOCKCHAIN, and loyalty programmes are, first and foremost, about user data. And, of course, when we talk about user data, we have regulations such as the GDPR to consider. And now you mention that blockchain is a viable option for organising loyalty programmes. It may be a new, innovative solution, but we\u2019d need to find contractors and partners who\u2019d be willing to implement this solution with us and operate in accordance with it. So my question is: how can we ensure the security of this data at this stage, and how can we protect ourselves against potential situations that are not entirely within our control? Apart from CCTV, to mention this again, we\u2019ve discussed, for example, a fire at a huge server room where data was stored. BLOCKCHAIN is not a centralised database, so we don\u2019t need to worry about that here, but perhaps there are some risks, or perhaps we can protect ourselves in some way.<\/p>\n
You mention two very important topics here, which are somewhat independent of one another, but can be linked. One topic is data security in the event of the loss of a server room. In such a scenario, with a decentralised ledger such as the blockchain, this risk is much lower. The second topic, however, is more closely related to the law, specifically the GDPR, and to ensuring that users of such technology retain the option to opt out whilst retaining their full history. As I mentioned, in blockchain, everything is recorded in the ledger from the very start, and this data cannot be directly deleted. However, there are many solutions that enable us to store this data securely. Without going into too much technical detail \u2013 personal data is stored separately in traditional databases, whilst a key, which subsequently identifies this data, is stored in an appropriate cryptographic manner; and it is only this key that we place on the blockchain, together with a record of point exchanges. And when a person wishes to have their personal data removed from this history, we delete that personal data from the traditional database, whilst only a meaningless token remains in our records \u2013 one that cannot be linked to a specific individual. So this implementation is possible, compliant with the GDPR, and, as you mentioned, secure in the event of a fire in a single server room, because the data is distributed.<\/p>\n
I\u2019m just really glad you mentioned that you\u2019ve been watching previous episodes on our channel. And one of those episodes was an interview with Tomek Witt, who\u2019s an expert in mobile apps, including loyalty programmes. I cheekily asked him about BLOCKCHAIN in mobile apps, and he didn\u2019t exactly have a positive view of the future of mobile apps in relation to BLOCKCHAIN technology. Perhaps you have a different opinion?<\/p>\n
I watched that episode and I agree with Tomek on this point \u2013 as he said, it\u2019s difficult to link a mobile app directly to the BLOCKCHAIN. This is because a blockchain is a network of computers that are constantly connected to the internet and exchange information, cryptographically verifying the flow of data. However, there are various ways to access such a blockchain network. Among other things, you can set up a secure API that will be able to read and write this data. And in that case, it is certainly possible to connect a mobile app to the blockchain network via an API and securely read from, as well as write data to, the blockchain network. It is also possible to integrate the two, but not in the sense of transferring part of the blockchain to a mobile app, as this would not be feasible.<\/p>\n
Jack, I\u2019ve asked you many times whether blockchain can be used in loyalty schemes. But if we were to step away for a moment from organising loyalty schemes or lotteries and talk about some of the challenges you face in your work, or the most interesting implementations. Obviously without giving away any secrets, but I was wondering if you could tell us about a situation where a client comes to you and asks you to implement this solution. And it\u2019s such a difficult task for you, which later turns out to be a success.<\/p>\n
There have been many implementations. For the time being, these are mainly pilot implementations, although they are operating in a production environment with a view to subsequently integrating this data and this network with third-party companies, or even, in the future, with certain government departments responsible for specific areas. Here, I can cite an example of a project that records exposure to toxic substances. Under Polish law, if a person is exposed to toxic substances in a factory, this data must be retained for several decades. If we keep it on paper, as you mentioned with regard to a fire \u2013 everything could be destroyed. If we store it in a database or in a single server room, something could also happen to that server room. However, the use of BLOCKCHAIN would, firstly, distribute this data so that \u2013 provided, of course, a private network was used, where only authorised persons had access to this data, to the register, and also to the generation of various necessary reports \u2013 The vision behind this idea, however, was that in future the relevant government department would have direct access to this data in order to extract certain anonymous statistics regarding which toxic substances employees had been exposed to, as this is strictly regulated by law.<\/p>\n
Right then, before I ask you about the future of BLOCKCHAIN \u2013 because I\u2019m really curious to know how you see it in 5, 10 or 20 years\u2019 time. In loyalty programmes too, but not only there. Generally speaking, the future of this technology. I\u2019d like us to step away from loyalty programmes for a moment, because unfortunately \u2013 and I say \u2018unfortunately\u2019 for experts like you \u2013 blockchain will continue to be associated with cryptocurrencies for a long time to come, strictly with cryptocurrencies. So perhaps we could explain how this ties in \u2013 how blockchain is used in cryptocurrencies.<\/p>\n
Yes, exactly as we discussed, BLOCKCHAIN is very much associated with cryptocurrencies. And, for better or worse, rightly so, because most projects and most developers working in this industry are building or programming either cryptocurrencies or exchanges for trading those cryptocurrencies. That\u2019s where the bulk of the activity lies when it comes to the creation of new projects. However, the way I see it in the context of the next 5 or 10 years\u2026 It seems to me that this boom in cryptocurrencies themselves, in relation to blockchain, will fade somewhat and things should stabilise at some point. Instead, projects related to blockchain \u2013 but not linked to cryptocurrencies at all \u2013 will come to the fore. The first elections in an African country based on blockchain technology have already taken place. It\u2019s possible this will catch on in a European country, and that would certainly generate positive press coverage of the technology, given that you\u2019ve just been asking about cryptocurrencies and the whole surrounding hype. Unfortunately, there\u2019s been some negative press, but rightly so, as there has been a great deal of abuse. As for ICOs, that\u2019s a separate topic in itself; I won\u2019t go into the details here. Well, but that was a typical case of milking money out of an idea that was supposed to come to fruition. I mentioned the proof of concept \u2013 that this technology is used to make a photocopier, but then nobody actually uses it. Similarly, with ICOs, even those projects often never materialised, whilst the money simply vanished; that\u2019s why there was so much bad press and people concluded that, OK, so this cryptocurrency market in general is dangerous, or could be dangerous. It can potentially be associated with losing money. So blockchain technology could potentially lead to the same thing. However, the way I see it, things will eventually even out. Cryptocurrencies will certainly be here to stay, whilst the projects that interest me most \u2013 namely typical business projects that deliver value to business clients as well as to the users of their technology \u2013 will be promoted more strongly.<\/p>\n
But before we reach the end of the episode, I\u2019d like to ask you a bit more about that interesting fact you mentioned. Elections using blockchain technology?<\/p>\n
Yes, of course. It is possible; it has already been done in one of the African countries. It is possible that it will also be introduced on a wider scale in the future. Thanks to this technology, and the cryptography used, we can be certain that this data has not been manipulated or altered in any way. As a result, no one should subsequently have any grounds for disputing these results.<\/p>\n
Once again, this is taken from your last reply, but I couldn\u2019t have done otherwise. We won\u2019t go into the details, but perhaps we could expand on the concept of an ICO.<\/p>\n
Right. This is an Initial Coin Offering, which is the sale of a cryptocurrency that doesn\u2019t yet exist. It\u2019s a kind of fundraising for a project \u2013 a promise of a project that will come into being. And people exchange money for initial tokens \u2013 you could say, the whole idea. However, this should be followed by the implementation of the entire project, with all its features. And then, after a certain amount of time, such a cryptocurrency would be listed on a cryptocurrency exchange, and those who invested at the start would, of course, stand to gain a great deal from it. However, this model has been heavily abused, and some people have raised money for tokens that were completely worthless. Yet they failed to complete the project and simply vanished.<\/p>\n
It\u2019s the year 2031. What uses do you see for BLOCKCHAIN?<\/p>\n
It seems to me that the time is now right for this technology to be used for the first e-voting in Poland or in another European Union country. Furthermore, most communication relating to legal or formal documents has also been transferred to this technology. Thanks to this, we no longer need to print documents or visit government offices to obtain copies or extracts, as these are now available in electronic form to those authorised to access their own data.<\/p>\n
And can we agree that if a few loyalty scheme operators decide to adopt blockchain technology, then in 10, 15 or 20 years\u2019 time we\u2019ll easily find ways to apply this technology to loyalty schemes and lotteries?<\/p>\n
Absolutely. That\u2019s what I think, and it will also be possible to integrate it with mobile apps via the relevant APIs.<\/p>\n
Thank you very much for our conversation today.<\/p>\n
Thank you very much. Good night.<\/p>\n
Where on earth did this BLOCKCHAIN come from?<\/p>\n
BLOCKCHAIN really took off here in 2017, because we were looking for new clients in the US and realised that, at that time, blockchain technology \u2013 and not just cryptocurrencies, but the potential for its use in business applications \u2013 was already well known, at least in Manhattan. There was a lot going on in this field. That\u2019s why we flew to New York several times, where at first we attended various lectures ourselves, and after a while we began presenting the potential of blockchain technology ourselves. Thanks to this, we initiated several partnerships with clients from the US.<\/p>\n
But does that mean your company used to do something else?<\/p>\n
Our company has always done the same thing: we develop bespoke business software. However, whenever a new technology emerges, we always look into whether it can be adapted for our clients. At that time, we realised that this technology could be very useful. In particular \u2013 as we\u2019ve discussed at length \u2013 in building a platform involving several business partners. That\u2019s why we wanted to include this technology in our range of services. That is why, at that time, we began to engage very heavily with this technology, learning how to utilise it commercially.<\/p>\n
Right then, I reckon I\u2019ve got everything out of you for today.<\/p>\n
Thanks.<\/p>\n
Thanks.<\/p>","protected":false},"excerpt":{"rendered":"
BLOCKCHAIN is a term that investors usually associate with the cryptocurrency market. But it may soon be used in loyalty programmes as well. And today I\u2019ll be discussing this solution with Jack Malinowski, an expert in BLOCKCHAIN technology. Please join us. Katarzyna Nawrocka, \u201eLoyalty Schemes by Night\u201d. Good evening, Jacek. I\u2019ve already introduced you a little and we know each other, but\u2026<\/p>","protected":false},"author":2,"featured_media":2869,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[67],"tags":[],"class_list":["post-2868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-o-programach-lojalnosciowych-noca"],"taxonomy_info":{"category":[{"value":67,"label":"O programach lojalno\u015bciowych noc\u0105"}]},"featured_image_src_large":["https:\/\/i360.com.pl\/wp-content\/uploads\/2021\/09\/29-blockchain-okladka-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Tomasz Makaruk","author_link":"https:\/\/i360.com.pl\/en\/author\/autor\/"},"comment_info":0,"category_info":[{"term_id":67,"name":"O programach lojalno\u015bciowych noc\u0105","slug":"o-programach-lojalnosciowych-noca","term_group":0,"term_taxonomy_id":67,"taxonomy":"category","description":"","parent":0,"count":26,"filter":"raw","term_order":"0","cat_ID":67,"category_count":26,"category_description":"","cat_name":"O programach lojalno\u015bciowych noc\u0105","category_nicename":"o-programach-lojalnosciowych-noca","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts\/2868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/comments?post=2868"}],"version-history":[{"count":0,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts\/2868\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/media\/2869"}],"wp:attachment":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/media?parent=2868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/categories?post=2868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/tags?post=2868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}