{"id":2738,"date":"2021-08-04T08:59:04","date_gmt":"2021-08-04T06:59:04","guid":{"rendered":"http:\/\/i360.trejka05.pl\/?p=2738"},"modified":"2021-08-04T09:49:00","modified_gmt":"2021-08-04T07:49:00","slug":"affiliate-loyalty-schemes","status":"publish","type":"post","link":"https:\/\/i360.com.pl\/en\/partnerskie-programy-lojalnosciowe\/","title":{"rendered":"Affiliate loyalty schemes"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-size: 12pt;\">Programmes <\/span><span style=\"font-size: 12pt;\">Loyalty schemes organised jointly by a number of entities are a relatively rare market initiative in Poland.<\/span> <span style=\"font-size: 12pt;\">The partnership-based nature of the programme allows <\/span><span style=\"font-size: 12pt;\">to engage its users more effectively<\/span><span style=\"font-size: 12pt;\">,<\/span> <span style=\"font-size: 12pt;\">whilst bringing many benefits<\/span><span style=\"font-size: 12pt;\"> both for <\/span><span style=\"font-size: 12pt;\">programme members<\/span><span style=\"font-size: 12pt;\">, as well as the organising bodies. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span style=\"font-size: 16pt;\"><span style=\"color: var(--theme-palette-color-1, #e0461e);\" class=\"ugb-highlight\">Affiliate loyalty schemes<\/span><\/span><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 12pt;\">Mobile technologies and gamification <\/span><span style=\"font-size: 12pt;\">form the main foundation <\/span><span style=\"font-size: 12pt;\">programme development <\/span><span style=\"font-size: 12pt;\">loyalty schemes<\/span><span style=\"font-size: 12pt;\"> in today\u2019s market. <\/span><span style=\"font-size: 12pt;\">It is thanks to them that<\/span><span style=\"font-size: 12pt;\"> The loyalty scheme is there for customers every day \u2013 don\u2019t miss out<\/span><span style=\"font-size: 12pt;\">\u0105c<\/span><span style=\"font-size: 12pt;\"> follow them every step of the way. <\/span><span style=\"font-size: 12pt;\">Gamification, on the other hand, aims to <\/span><span style=\"font-size: 12pt;\">increasing and maintaining interaction between the participant and the company<\/span><span style=\"font-size: 12pt;\">. <\/span><span style=\"font-size: 12pt;\">It boosts the activity of programme members by <\/span><span style=\"font-size: 12pt;\">their <\/span><span style=\"font-size: 12pt;\">continuous<\/span><span style=\"font-size: 12pt;\">\u0105<\/span><span style=\"font-size: 12pt;\"> motivation<\/span><span style=\"font-size: 12pt;\">\u0119<\/span> <span style=\"font-size: 12pt;\">i <\/span><span style=\"font-size: 12pt;\">the challenges faced.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 12pt;\">In the 21st <\/span><span style=\"font-size: 12pt;\">age <\/span><span style=\"font-size: 12pt;\">development <\/span><span style=\"font-size: 12pt;\">The loyalty scheme is very important<\/span><span style=\"font-size: 12pt;\">m factor<\/span><span style=\"font-size: 12pt;\">,<\/span><span style=\"font-size: 12pt;\"> on the basis of which end consumers shape their behaviour and attitudes<\/span><span style=\"font-size: 12pt;\"> shopping<\/span><span style=\"font-size: 12pt;\">, <\/span><span style=\"font-size: 12pt;\">what<\/span><span style=\"font-size: 12pt;\"> directly<\/span><span style=\"font-size: 12pt;\"> translates as <\/span><span style=\"font-size: 12pt;\">their<\/span><span style=\"font-size: 12pt;\"> loyalty and active participation in the programme. <\/span><span style=\"font-size: 12pt;\">The platform\u2019s extensive content <\/span><span style=\"font-size: 12pt;\">loyalty <\/span><span style=\"font-size: 12pt;\">correlates <\/span><span style=\"font-size: 12pt;\">due to its greater appeal. <\/span><span style=\"font-size: 12pt;\">Most<\/span><span style=\"font-size: 12pt;\"> because loyalty scheme organisers<\/span><span style=\"font-size: 12pt;\"> makes it a priority <\/span><span style=\"font-size: 12pt;\">a good connection with the brand than<\/span><span style=\"font-size: 12pt;\"> only<\/span><span style=\"font-size: 12pt;\"> competitive prices for the products.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 12pt;\">Participant <\/span><span style=\"font-size: 12pt;\">draws on <\/span><span style=\"font-size: 12pt;\">participation in <\/span><span style=\"font-size: 12pt;\">affiliate<\/span><span style=\"font-size: 12pt;\">m<\/span><span style=\"font-size: 12pt;\"> programme<\/span><span style=\"font-size: 12pt;\">ie<\/span><span style=\"font-size: 12pt;\"> loyalty<\/span><span style=\"font-size: 12pt;\">ym<\/span> <span style=\"font-size: 12pt;\">row<\/span><span style=\"font-size: 12pt;\"> benefits. <\/span><span style=\"font-size: 12pt;\">This is linked to a richer<\/span><span style=\"font-size: 12pt;\">the range of benefits on offer<\/span><span style=\"font-size: 12pt;\"> thanks<\/span><span style=\"font-size: 12pt;\"> co-operation<\/span><span style=\"font-size: 12pt;\">y<\/span><span style=\"font-size: 12pt;\"> several companies. The consumer <\/span><span style=\"font-size: 12pt;\">has a choice of prizes from a range of different but <\/span><span style=\"font-size: 12pt;\">still <\/span><span style=\"font-size: 12pt;\">related<\/span><span style=\"font-size: 12pt;\"> between different fields.<\/span> <span style=\"font-size: 12pt;\">Such measures encourage<\/span><span style=\"font-size: 12pt;\"> a larger number of users<\/span> <span style=\"font-size: 12pt;\">to take part in the programme<\/span><span style=\"font-size: 12pt;\">, which translates into popularity and success <\/span><span style=\"font-size: 12pt;\">Marek<\/span><span style=\"font-size: 12pt;\"> organisers<\/span><span style=\"font-size: 12pt;\">.<\/span><span style=\"font-size: 12pt;\"> In addition <\/span><span style=\"font-size: 12pt;\">the appeal and variety of the prizes on offer <\/span><span style=\"font-size: 12pt;\">engages members of the loyalty scheme.<\/span> <span style=\"font-size: 12pt;\">Pr<\/span><span style=\"font-size: 12pt;\">The programme must...<\/span><span style=\"font-size: 12pt;\">to grow<\/span><span style=\"font-size: 12pt;\"> high expectations and demands<\/span><span style=\"font-size: 12pt;\"> consumer<\/span><span style=\"font-size: 12pt;\">,<\/span><span style=\"font-size: 12pt;\"> what<\/span> <span style=\"font-size: 12pt;\">p<\/span><span style=\"font-size: 12pt;\">will allow <\/span><span style=\"font-size: 12pt;\">to improve its efficiency<\/span><span style=\"font-size: 12pt;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: var(--theme-palette-color-1, #e0461e);\" class=\"ugb-highlight\"><strong><span style=\"font-size: 16pt;\">Affiliate loyalty schemes<\/span><\/strong>. <strong><span style=\"font-size: 16pt;\">The effectiveness of loyalty schemes<\/span><\/strong><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 12pt;\">Programme organiser <\/span><span style=\"font-size: 12pt;\">should<\/span><span style=\"font-size: 12pt;\"> first and foremost <\/span><span style=\"font-size: 12pt;\">match <\/span><span style=\"font-size: 12pt;\">his offer<\/span><span style=\"font-size: 12pt;\"> to<\/span><span style=\"font-size: 12pt;\"> needs and requirements<\/span><span style=\"font-size: 12pt;\"> the selected target group<\/span><span style=\"font-size: 12pt;\">. <\/span><span style=\"font-size: 12pt;\">Taking up co-<\/span><span style=\"font-size: 12pt;\">co-operation between several incentive schemes<\/span><span style=\"font-size: 12pt;\"> or the programme being organised by several independent bodies<\/span><span style=\"font-size: 12pt;\"> is <\/span><span style=\"font-size: 12pt;\">a move<\/span><span style=\"font-size: 12pt;\">, which brings us closer to achieving that goal<\/span><span style=\"font-size: 12pt;\">. <\/span><span style=\"font-size: 12pt;\">Such an action p<\/span><span style=\"font-size: 12pt;\">ozw<\/span><span style=\"font-size: 12pt;\">ala<\/span> <span style=\"font-size: 12pt;\">for a bit of variety <\/span><span style=\"font-size: 12pt;\">offers<\/span><span style=\"font-size: 12pt;\"> loyalty scheme<\/span><span style=\"font-size: 12pt;\">, which, moreover, <\/span><span style=\"font-size: 12pt;\">raises <\/span><span style=\"font-size: 12pt;\">interested<\/span><span style=\"font-size: 12pt;\">-ing <\/span><span style=\"font-size: 12pt;\">audiences and attract<\/span><span style=\"font-size: 12pt;\">a<\/span><span style=\"font-size: 12pt;\"> their attention. It is worth considering this solution<\/span><span style=\"font-size: 12pt;\">,<\/span> <span style=\"font-size: 12pt;\">bearing in mind cost-effectiveness and the synergies arising from the pooling of budgets, experience and efforts of several organisers.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"font-size: 16pt;\"><span style=\"color: var(--theme-palette-color-1, #e0461e);\" class=\"ugb-highlight\">What should you look for when choosing a loyalty scheme partner?<\/span><\/span><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 12pt;\">The main criterion by which <\/span><span style=\"font-size: 12pt;\">one should<\/span><span style=\"font-size: 12pt;\"> direct<\/span><span style=\"font-size: 12pt;\"> to<\/span><span style=\"font-size: 12pt;\"> When choosing a loyalty scheme partner, it is <\/span><span style=\"font-size: 12pt;\">consistency <\/span><span style=\"font-size: 12pt;\">groups<\/span><span style=\"font-size: 12pt;\">y<\/span><span style=\"font-size: 12pt;\"> target<\/span><span style=\"font-size: 12pt;\">hey<\/span><span style=\"font-size: 12pt;\">.<\/span> <span style=\"font-size: 12pt;\">As a result, the affiliate programme <\/span><span style=\"font-size: 12pt;\">loyalty <\/span><span style=\"font-size: 12pt;\">will be <\/span><span style=\"font-size: 12pt;\">consistent <\/span><span style=\"font-size: 12pt;\">i <\/span><span style=\"font-size: 12pt;\">appealing to its participants.<\/span> <span style=\"font-size: 12pt;\">An unexpected example <\/span><span style=\"font-size: 12pt;\">there could be cooperation between <\/span><span style=\"font-size: 12pt;\">Spotify<\/span> <span style=\"font-size: 12pt;\">and Uber. The target audience for these two brands is young people<\/span><span style=\"font-size: 12pt;\">, who are never without their smartphones. <\/span><span style=\"font-size: 12pt;\">Most people listen to music whilst driving, so this marketing collaboration seems to be a brilliant combination.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 12pt;\">The brand\u2019s reach extends to<\/span><span style=\"font-size: 12pt;\"> also<\/span><span style=\"font-size: 12pt;\"> a key factor when choosing a business<\/span><span style=\"font-size: 12pt;\">n<\/span><span style=\"font-size: 12pt;\">business partner<\/span><span style=\"font-size: 12pt;\">, with whom joint activities will be carried out with a view to retaining end customers<\/span><span style=\"font-size: 12pt;\">. <\/span><span style=\"font-size: 12pt;\">Collaboration between well-known <\/span><span style=\"font-size: 12pt;\">companies <\/span><span style=\"font-size: 12pt;\">it means that<\/span><span style=\"font-size: 12pt;\">there are many benefits<\/span><span style=\"font-size: 12pt;\">, including<\/span><span style=\"font-size: 12pt;\"> including, amongst others,. <\/span><span style=\"font-size: 12pt;\">z<\/span><span style=\"font-size: 12pt;\">larger<\/span><span style=\"font-size: 12pt;\">he<\/span><span style=\"font-size: 12pt;\">e<\/span><span style=\"font-size: 12pt;\"> range<\/span><span style=\"font-size: 12pt;\">i<\/span><span style=\"font-size: 12pt;\">, thanks to which<\/span><span style=\"font-size: 12pt;\">ym<\/span><span style=\"font-size: 12pt;\"> customer base <\/span><span style=\"font-size: 12pt;\">it\u2019s getting bigger and bigger<\/span><span style=\"font-size: 12pt;\">, and <\/span><span style=\"font-size: 12pt;\">programme <\/span><span style=\"font-size: 12pt;\">loyalty<\/span><span style=\"font-size: 12pt;\"> I am becoming <\/span><span style=\"font-size: 12pt;\">more p<\/span><span style=\"font-size: 12pt;\">common<\/span><span style=\"font-size: 12pt;\">. Collaboration<\/span><span style=\"font-size: 12pt;\"> popular brands <\/span><span style=\"font-size: 12pt;\">gives the programme the characteristics of a<\/span><span style=\"font-size: 12pt;\">In terms of affordability, consumers are more interested in new solutions<\/span><span style=\"font-size: 12pt;\">. <\/span><span style=\"font-size: 12pt;\">Increased attention <\/span><span style=\"font-size: 12pt;\">and commitment <\/span><span style=\"font-size: 12pt;\">Audience engagement translates into success<\/span><span style=\"font-size: 12pt;\"> projects<\/span><span style=\"font-size: 12pt;\">. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"font-size: 16pt;\"><span style=\"color: var(--theme-palette-color-1, #e0461e);\" class=\"ugb-highlight\">An affiliate programme as a starting point<\/span><\/span><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 12pt;\">Many smaller businesses are afraid to invest <\/span><span style=\"font-size: 12pt;\">in setting up your own loyalty scheme. <\/span><span style=\"font-size: 12pt;\">Despite<\/span> <span style=\"font-size: 12pt;\">world<\/span><span style=\"font-size: 12pt;\">Your Honour <\/span><span style=\"font-size: 12pt;\">long-wave <\/span><span style=\"font-size: 12pt;\">benefits, <\/span><span style=\"font-size: 12pt;\">what it entails <\/span><span style=\"font-size: 12pt;\">organisation <\/span><span style=\"font-size: 12pt;\">programme<\/span><span style=\"font-size: 12pt;\">in the loyalty scheme, <\/span><span style=\"font-size: 12pt;\">issues<\/span><span style=\"font-size: 12pt;\">e<\/span><span style=\"font-size: 12pt;\"> financial<\/span><span style=\"font-size: 12pt;\">e<\/span> <span style=\"font-size: 12pt;\">this project<\/span><span style=\"font-size: 12pt;\"> they often become a barrier to implementation<\/span><span style=\"font-size: 12pt;\">. <\/span><span style=\"font-size: 12pt;\">P<\/span><span style=\"font-size: 12pt;\">programme<\/span><span style=\"font-size: 12pt;\"> affiliate<\/span><span style=\"font-size: 12pt;\"> and in this case, too, it seems to be <\/span><span style=\"font-size: 12pt;\">a good solution. The combination <\/span><span style=\"font-size: 12pt;\">budgets <\/span><span style=\"font-size: 12pt;\">a few<\/span> <span style=\"font-size: 12pt;\">organisations <\/span><span style=\"font-size: 12pt;\">helps to reduce costs<\/span> <span style=\"font-size: 12pt;\">whilst at the same time increasing diversity and appeal <\/span><span style=\"font-size: 12pt;\">prizes on offer<\/span><span style=\"font-size: 12pt;\">. As a result, <\/span><span style=\"font-size: 12pt;\">The effects and benefits of the incentive scheme will be<\/span><span style=\"font-size: 12pt;\">it is possible to<\/span> <span style=\"font-size: 12pt;\">be observed in <\/span><span style=\"font-size: 12pt;\">quick<\/span><span style=\"font-size: 12pt;\"> tempo.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"font-size: 16pt;\"><span style=\"color: var(--theme-palette-color-1, #e0461e);\" class=\"ugb-highlight\">Affiliate incentive scheme \u2013 where to start?<\/span><\/span><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 12pt;\">When organising any loyalty scheme, you need a plan. To begin with, it is worth defining <\/span><span style=\"font-size: 12pt;\">intended objective<\/span><span style=\"font-size: 12pt;\">, which will later form the basis for an analysis of effectiveness. The organiser should ask themselves the question<\/span><span style=\"font-size: 12pt;\"> does it depend on <\/span><span style=\"font-size: 12pt;\">him to <\/span><span style=\"font-size: 12pt;\">increase <\/span><span style=\"font-size: 12pt;\">brand awareness, <\/span><span style=\"font-size: 12pt;\">numbers<\/span><span style=\"font-size: 12pt;\">whether it be attracting active buyers, increasing the value of the shopping basket or other measures that contribute to the overall<\/span><span style=\"font-size: 12pt;\"> loyal<\/span><span style=\"font-size: 12pt;\">ability<\/span><span style=\"font-size: 12pt;\"> buyers.<\/span><span style=\"font-size: 12pt;\"> A decision must also be made regarding j<\/span><span style=\"font-size: 12pt;\">which target group <\/span><span style=\"font-size: 12pt;\">the loyalty scheme will be <\/span><span style=\"font-size: 12pt;\">directed<\/span><span style=\"font-size: 12pt;\">, because <\/span><span style=\"font-size: 12pt;\">it has an impact on many <\/span><span style=\"font-size: 12pt;\">components<\/span><span style=\"font-size: 12pt;\">,<\/span><span style=\"font-size: 12pt;\"> such as the type of prizes on offer or in<\/span><span style=\"font-size: 12pt;\">graphic design <\/span><span style=\"font-size: 12pt;\">platforms.<\/span><span style=\"font-size: 12pt;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 12pt;\">The second step<\/span><span style=\"font-size: 12pt;\">,<\/span><span style=\"font-size: 12pt;\"> What action should be taken is a matter for consideration<\/span><span style=\"font-size: 12pt;\">e<\/span><span style=\"font-size: 12pt;\">no <\/span><span style=\"font-size: 12pt;\">selection <\/span><span style=\"font-size: 12pt;\">potential <\/span><span style=\"font-size: 12pt;\">business partners.<\/span> <span style=\"font-size: 12pt;\">Important<\/span><span style=\"font-size: 12pt;\">part of<\/span><span style=\"font-size: 12pt;\"> decision-making process<\/span><span style=\"font-size: 12pt;\"> are <\/span><span style=\"font-size: 12pt;\">negotiations<\/span><span style=\"font-size: 12pt;\">,<\/span> <span style=\"font-size: 12pt;\">during <\/span><span style=\"font-size: 12pt;\">whose om<\/span><span style=\"font-size: 12pt;\">is taking place<\/span> <span style=\"font-size: 12pt;\">intended<\/span><span style=\"font-size: 12pt;\">e<\/span><span style=\"font-size: 12pt;\"> purpose<\/span><span style=\"font-size: 12pt;\">e<\/span><span style=\"font-size: 12pt;\">, <\/span><span style=\"font-size: 12pt;\">terms of cooperation, cost-sharing, <\/span><span style=\"font-size: 12pt;\">a shared vision <\/span><span style=\"font-size: 12pt;\">development, as well as the potential principles governing the possible termination of joint activities<\/span><span style=\"font-size: 12pt;\">.<\/span><span style=\"font-size: 12pt;\"> The culmination of the work is <\/span><span style=\"font-size: 12pt;\">drawing up a joint action plan<\/span><span style=\"font-size: 12pt;\">\u0144<\/span><span style=\"font-size: 12pt;\">, which <\/span><span style=\"font-size: 12pt;\">will enable us to achieve the success we are aiming for. <\/span><span style=\"font-size: 12pt;\">It is important that <\/span><span style=\"font-size: 12pt;\">to specify <\/span><span style=\"font-size: 12pt;\">the scope and nature of the measures that will enable us to maximise results whilst minimising costs.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 12pt;\">Establishing a partnership with a company that <\/span><span style=\"font-size: 12pt;\">work as a<\/span><span style=\"font-size: 12pt;\">e<\/span><span style=\"font-size: 12pt;\"> organising loyalty schemes is a solution<\/span><span style=\"font-size: 12pt;\">, which significantly increases the likelihood of success<\/span><span style=\"font-size: 12pt;\">. <\/span><span style=\"font-size: 12pt;\">Entrusting the organisation<\/span><span style=\"font-size: 12pt;\"> affiliate loyalty programme<\/span> <span style=\"font-size: 12pt;\">a reliable partner <\/span><span style=\"font-size: 12pt;\">minimises the risks associated with a potential failure of implementation<\/span><span style=\"font-size: 12pt;\">. <\/span><span style=\"font-size: 12pt;\">All the co-organisers benefit as a result <\/span><span style=\"font-size: 12pt;\">the certainty that <\/span><span style=\"font-size: 12pt;\">loyalty scheme<\/span><span style=\"font-size: 12pt;\"> will be refined in every <\/span><span style=\"font-size: 12pt;\">essential <\/span><span style=\"font-size: 12pt;\">details<\/span><span style=\"font-size: 12pt;\">, saving <\/span><span style=\"font-size: 12pt;\">work<\/span><span style=\"font-size: 12pt;\"> and by reducing the emotions associated with <\/span><span style=\"font-size: 12pt;\">organising this sort of project on one\u2019s own. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 12pt;\">i360 has specialised in implementing loyalty schemes for many years <\/span><span style=\"font-size: 12pt;\">whilst at the same time <\/span><span style=\"font-size: 12pt;\">one of the <\/span><span style=\"font-size: 12pt;\">leader<\/span><span style=\"font-size: 12pt;\">them<\/span><span style=\"font-size: 12pt;\"> market<\/span><span style=\"font-size: 12pt;\">, both in terms of loyalty schemes aimed at end customers and trade intermediaries<\/span><span style=\"font-size: 12pt;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"font-size: 16pt;\"><span style=\"color: var(--theme-palette-color-1, #e0461e);\" class=\"ugb-highlight\">Summary<\/span><\/span><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: 12pt;\">Affiliate programmes <\/span><span style=\"font-size: 12pt;\">loyalty<\/span><span style=\"font-size: 12pt;\"> - although they aren\u2019t very popular in Poland - they are the ideal solution <\/span><span style=\"font-size: 12pt;\">both <\/span><span style=\"font-size: 12pt;\">for <\/span><span style=\"font-size: 12pt;\">company<\/span><span style=\"font-size: 12pt;\">companies that are only just planning to roll out loyalty schemes, <\/span><span style=\"font-size: 12pt;\">as well as for <\/span><span style=\"font-size: 12pt;\">organisers of existing programmes who are looking for ways to optimise them<\/span><span style=\"font-size: 12pt;\">. <\/span><span style=\"font-size: 12pt;\">This type of collaboration brings a host of benefits, including increased brand recognition and <\/span><span style=\"font-size: 12pt;\">expansion <\/span><span style=\"font-size: 12pt;\">participant databases<\/span><span style=\"font-size: 12pt;\">. It is worth entrusting the organisation of the loyalty scheme to <\/span><span style=\"font-size: 12pt;\">to professionals, so that it is perfected down to the smallest detail.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"display: inline-block; height: 1em;\"><span style=\"display: none;\">.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"display: inline-block; height: 1em;\"><span style=\"display: none;\">.<\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Programy lojalno\u015bciowe organizowane wsp\u00f3lnymi si\u0142ami wielu podmiot\u00f3w s\u0105 relatywnie rzadko spotykanym przedsi\u0119wzi\u0119ciem rynkowym w Polsce. Partnerski charakter programu pozwala w wi\u0119kszym stopniu zaktywizowa\u0107 swoich u\u017cytkownik\u00f3w, przynosz\u0105c przy tym wiele korzy\u015bci zar\u00f3wno dla cz\u0142onk\u00f3w programu, jak i podmiot\u00f3w organizator\u00f3w. Partnerskie programy lojalno\u015bciowe Mobilne technologie oraz grywalizacja stanowi\u0105 g\u0142\u00f3wny fundament rozwoju program\u00f3w lojalno\u015bciowych na wsp\u00f3\u0142czesnym rynku. To&#8230;<\/p>","protected":false},"author":2,"featured_media":2741,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-2738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"taxonomy_info":{"category":[{"value":18,"label":"Aktualno\u015bci"}]},"featured_image_src_large":["https:\/\/i360.com.pl\/wp-content\/uploads\/2021\/08\/conclusion-of-the-contract-3100579-1920-1-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Tomasz Makaruk","author_link":"https:\/\/i360.com.pl\/en\/author\/autor\/"},"comment_info":0,"category_info":[{"term_id":18,"name":"Aktualno\u015bci","slug":"aktualnosci","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":44,"filter":"raw","term_order":"0","cat_ID":18,"category_count":44,"category_description":"","cat_name":"Aktualno\u015bci","category_nicename":"aktualnosci","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts\/2738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/comments?post=2738"}],"version-history":[{"count":0,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts\/2738\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/media\/2741"}],"wp:attachment":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/media?parent=2738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/categories?post=2738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/tags?post=2738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}