{"id":2729,"date":"2021-07-26T09:00:53","date_gmt":"2021-07-26T07:00:53","guid":{"rendered":"http:\/\/i360.trejka05.pl\/?p=2729"},"modified":"2021-07-26T10:06:03","modified_gmt":"2021-07-26T08:06:03","slug":"rewards-in-loyalty-schemes","status":"publish","type":"post","link":"https:\/\/i360.com.pl\/en\/nagrody-w-programach-lojalnosciowych\/","title":{"rendered":"Rewards in loyalty schemes"},"content":{"rendered":"

Rewards in loyalty schemes<\/span><\/strong><\/h2>\n\n\n\n

One of the main reasons for joining loyalty programmes is the rewards. These benefits are a very important part of any programme and are designed with great care. Every programme organiser must ask themselves: what rewards should be chosen to encourage participants to join a particular loyalty programme?<\/span><\/p>\n\n\n\n

The organiser of the loyalty scheme has two options when choosing the type of <\/span>prizes<\/span>. The first of these is the selection of prizes that are relatively low-budget, making them more accessible<\/span>, common<\/span> and more varied. The second option is to choose high-value cash prizes<\/span>i<\/span>which makes them more unique, but at the same time reduces their diversity.<\/span><\/p>\n\n\n\n

The best prize in the programme <\/span>loyalty scheme<\/span>?<\/span><\/strong><\/h3>\n\n\n\n

No doubt every loyalty programme designer asks themselves: what rewards should I choose for my programme to make them as unique as possible for the customers? However, the matter is not as straightforward as it might seem. It all depends on the market sector in which the programme operates. The cornerstone of a user rewards system is, above all, offering a tangible benefit. One of the best approaches is to choose a reward that ties in with the shopping habits of the loyalty programme\u2019s participants. A good example of applying this approach is offering a customer at a patisserie a reward in the form of a free pastry rather than, for example, a branded T-shirt. In this case, we can see that we are dealing with a type of generic reward. Offering consumers a benefit that is specifically personalised for them is a very effective marketing strategy. This allows us to imbue a common reward with a sense of uniqueness, which will further pique the consumer\u2019s interest.<\/span><\/p>\n\n\n\n

Are unique prizes a guarantee of success?<\/span><\/strong><\/p>\n\n\n\n

An offer at<\/span>participants<\/span> The fact that prizes are of high value means they are more difficult to win<\/span>. A good way to attract new <\/span>participants <\/span>is to offer <\/span>selected<\/span> benefits as soon as you join <\/span>the user\u2019s membership of a particular loyalty scheme.<\/span> O<\/span>prize awarded <\/span>provides an extra motivational boost for <\/span>the consumer to continue <\/span>active participant<\/span>tw<\/span>and on the programme <\/span>loyalty scheme<\/span> for a long<\/span>It\u2019s about time.<\/span> However, when selecting the prizes, we must take into account, amongst other things, two factors<\/span>: on offer <\/span>prizes<\/span> they must be appealing to the audience<\/span>,<\/span> and at the same time <\/span>They should be cost-effective for the company running the loyalty scheme.<\/span><\/p>\n\n\n\n

What are the most common rewards in loyalty schemes?<\/span><\/strong><\/p>\n\n\n\n

The oldest category <\/span>programme<\/span>them<\/span> loyalty schemes<\/span> In Poland, there are programmes based on a points system. Their organisers broadcast<\/span> free points that participants earn when making purchases. <\/span>Points earned <\/span>participants may<\/span> exchange for selected prizes<\/span> from catalogues<\/span>, which, of course, depend on <\/span>market category<\/span>, <\/span>w <\/span>which<\/span>hey<\/span> organis<\/span>is being<\/span> loyalty scheme<\/span>y<\/span>. <\/span><\/p>\n\n\n\n

The second most popular <\/span>the type of prizes,<\/span> straight after the free points<\/span>,<\/span> There are discounts. <\/span>Many companies introduce limited-time discounts that are valid on specific days or at specific times. It is also a good idea to personalise discounts for programme participants. <\/span>Thanks to our personalised approach<\/span>shh<\/span> and <\/span>offering attractive discounts <\/span>z<\/span>we are becoming more active<\/span>y share <\/span>consumers<\/span> in our loyalty scheme.<\/span><\/p>\n\n\n\n

The third type of award is the so-called. <\/span>money<\/span> back<\/span>, that is to say <\/span>refund <\/span>parts <\/span>funds<\/span> spent on the purchase.<\/span> It is <\/span>It\u2019s excellent <\/span>motivational factor<\/span>, because the consumer <\/span>sees a real profit<\/span> from<\/span> at once<\/span> following the transaction he carried out.<\/span> i360 carries out such campaigns by enabling refunds to be made to a bank account, a prepaid card or in the form of a BLIK cheque, which the winner can cash at an ATM.<\/span><\/p>\n\n\n\n

Recently, pop\u2026<\/span>The following also gained recognition <\/span>vo<\/span>u<\/span>chery<\/span>,<\/span> which may take the form of a discount or a cash payment.<\/span> Once the customer has met the required conditions<\/span>i<\/span>, once the transaction has been completed, they receive <\/span>a voucher that can <\/span>use for your next purchases. It<\/span>This is an excellent treatment that encourages <\/span>participant to <\/span>carry out<\/span>processing subsequent transactions<\/span>.<\/span><\/p>\n\n\n\n

Unique prizes <\/span>offered by loyalty schemes<\/span><\/strong><\/p>\n\n\n\n

One way to stand out from the competition and pleasantly surprise loyalty scheme members is <\/span>offering unique prizes, <\/span>not available elsewhere <\/span>programme<\/span>oh<\/span> loyalty<\/span>ch<\/span>.<\/span> They usually take the form of prizes <\/span>of high value.<\/span><\/p>\n\n\n\n

Ex<\/span>Exclusive prizes can definitely<\/span>on<\/span> classify as <\/span>the benefits of building with<\/span>interest <\/span>end users. The greater it is, the <\/span>Is the prize on offer a limited-edition or collector\u2019s item?. <\/span>It is obvious that p<\/span>high-value items <\/span>are only available to gr<\/span>u<\/span>the most loyal <\/span>members <\/span>loyalty scheme<\/span>, which further encourages users to actively <\/span>u<\/span>participation<\/span> in the programme.<\/span><\/p>\n\n\n\n

Physical rewards are increasingly being replaced <\/span>trip<\/span>ami<\/span> and events that affect our emotions \u2013 providing <\/span>unforgettable experiences.<\/span> Awards of this kind<\/span> require the participant to <\/span>making a great effort,<\/span> are aimed at the most active, highly motivated buyers. This type of reward is very popular in B2B programmes.<\/span><\/p>\n\n\n\n

A notable example that combines exclusivity with an emotional appeal is <\/span>rewards <\/span>participants\u2019 access <\/span>to <\/span> pre-release<\/span>ch<\/span> new releases<\/span> and events<\/span>. <\/span>This helps the participant to stay alert<\/span>e <\/span>stood out <\/span>upon receiving<\/span> an additional incentive to continue actively participating in the loyalty scheme.<\/span><\/p>\n\n\n\n

Summary<\/span><\/strong><\/p>\n\n\n\n

As we can see in the market <\/span>loyalty schemes <\/span>offered<\/span> there are many <\/span>diverse <\/span>types <\/span>prizes. <\/span>J<\/span>It can be stated unequivocally that there is no single <\/span>universal<\/span>,<\/span> and, at the same time, the perfect reward in a loyalty scheme. <\/span>When choosing a prize, you should be guided by <\/span>the specific nature of the sector to which a particular incentive scheme relates <\/span>and the target consumer group.<\/span><\/p>\n\n\n\n

.<\/span><\/span><\/p>\n\n\n\n

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.<\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"

Nagrody w programach lojalno\u015bciowych Jednym z g\u0142\u00f3wnych powod\u00f3w przynale\u017cno\u015bci do danych program\u00f3w lojalno\u015bciowych s\u0105 nagrody. Benefity s\u0105 bardzo wa\u017cnym elementem ka\u017cdego programu, kt\u00f3re s\u0105 przemy\u015blane bardzo skrupulatnie. Ka\u017cdy organizator programu musi sobie zada\u0107 pytanie: jakie nagrody nale\u017cy wybra\u0107, aby zach\u0119ci\u0107 uczestnik\u00f3w do przynale\u017cno\u015bci danego programu lojalno\u015bciowego? Organizator programu lojalno\u015bciowego ma dwie mo\u017cliwo\u015bci wyboru rodzaju nagr\u00f3d….<\/p>","protected":false},"author":2,"featured_media":2730,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-2729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"taxonomy_info":{"category":[{"value":18,"label":"Aktualno\u015bci"}]},"featured_image_src_large":["https:\/\/i360.com.pl\/wp-content\/uploads\/2021\/07\/aplikacje-mobilne-1-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Tomasz Makaruk","author_link":"https:\/\/i360.com.pl\/en\/author\/autor\/"},"comment_info":0,"category_info":[{"term_id":18,"name":"Aktualno\u015bci","slug":"aktualnosci","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":44,"filter":"raw","term_order":"0","cat_ID":18,"category_count":44,"category_description":"","cat_name":"Aktualno\u015bci","category_nicename":"aktualnosci","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts\/2729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/comments?post=2729"}],"version-history":[{"count":0,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts\/2729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/media\/2730"}],"wp:attachment":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/media?parent=2729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/categories?post=2729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/tags?post=2729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}