{"id":2722,"date":"2021-07-20T12:53:58","date_gmt":"2021-07-20T10:53:58","guid":{"rendered":"http:\/\/i360.trejka05.pl\/?p=2722"},"modified":"2021-07-20T12:57:34","modified_gmt":"2021-07-20T10:57:34","slug":"mobile-apps-in-loyalty-schemes","status":"publish","type":"post","link":"https:\/\/i360.com.pl\/en\/aplikacje-mobilne-w-programach-lojalnosciowych\/","title":{"rendered":"Mobile apps in loyalty schemes"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><span style=\"color: #ce5027; font-size: 17pt;\">Mobile apps in loyalty schemes <\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000; font-size: 12pt;\">In the 21st century, electronics and modern technologies are ever-present in our lives. They now have a wide range of applications in everyday life. We also come across them in marketing <\/span><span style=\"color: #000000; font-size: 12pt;\">in the form of<\/span><span style=\"color: #000000; font-size: 12pt;\"> mobile apps, which have become an integral part of loyalty schemes.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000; font-size: 12pt;\">Mobile apps first appeared on the Polish market <\/span><span style=\"color: #000000; font-size: 12pt;\">at the beginning <\/span><span style=\"color: #000000; font-size: 12pt;\">2002<\/span><span style=\"color: #000000; font-size: 12pt;\">, whilst it was only after around 11 years that they began to become an integral part of loyalty schemes. A lot has changed since then; the apps available today feature very rich graphics, thanks to which <\/span><span style=\"color: #000000; font-size: 12pt;\">app <\/span><span style=\"color: #000000; font-size: 12pt;\">becomes <\/span><span style=\"color: #000000; font-size: 12pt;\">considerably <\/span><span style=\"color: #000000; font-size: 12pt;\">more aesthetically pleasing and clear. <\/span><span style=\"color: #000000; font-size: 12pt;\">Treatments <\/span><span style=\"color: #000000; font-size: 12pt;\">this<\/span><span style=\"color: #000000; font-size: 12pt;\"> These types and modifications are intended to m<\/span><span style=\"color: #000000; font-size: 12pt;\">.<\/span><span style=\"color: #000000; font-size: 12pt;\">\u2026 to make the mobile app easier to use and encourage even the most reluctant users.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000; font-size: 12pt;\">Mobile apps for loyalty schemes are undoubtedly a revolutionary development. <\/span><span style=\"color: #000000; font-size: 12pt;\">Nowadays, almost all of us own and make extensive use of <\/span><span style=\"color: #000000; font-size: 12pt;\">smartphone<\/span><span style=\"color: #000000; font-size: 12pt;\">. <\/span><span style=\"color: #000000; font-size: 12pt;\">In this way, many companies are responding to the ever-increasing expectations placed upon them by <\/span><span style=\"color: #000000; font-size: 12pt;\">audiences<\/span><span style=\"color: #000000; font-size: 12pt;\">.<\/span> <span style=\"color: #000000; font-size: 12pt;\">Above all, it is a straightforward way of reaching your customers<\/span><span style=\"color: #000000; font-size: 12pt;\">. <\/span><span style=\"color: #000000; font-size: 12pt;\">Brands <\/span><span style=\"color: #000000; font-size: 12pt;\">In this way, they attract new <\/span><span style=\"color: #000000; font-size: 12pt;\">users of its programmes, and thanks to the benefits on offer <\/span><span style=\"color: #000000; font-size: 12pt;\">they try to maintain a steady<\/span><span style=\"color: #000000; font-size: 12pt;\">customers.<\/span><span style=\"color: #000000; font-size: 12pt;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000; font-size: 12pt;\">At present, the app contains almost everything. <\/span><span style=\"color: #000000; font-size: 12pt;\">Firstly, each of us has our own virtual membership card for the relevant scheme on the app, so we don\u2019t have to remember to bring it with us from home. <\/span><span style=\"color: #000000; font-size: 12pt;\">Maybe<\/span> <span style=\"color: #000000; font-size: 12pt;\">find <\/span><span style=\"color: #000000; font-size: 12pt;\">in it <\/span><span style=\"color: #000000; font-size: 12pt;\">also <\/span><span style=\"color: #000000; font-size: 12pt;\">current promotions and benefits available to users.<\/span> <span style=\"color: #000000; font-size: 12pt;\">G<\/span><span style=\"color: #000000; font-size: 12pt;\">promotional leaflets<\/span><span style=\"color: #000000; font-size: 12pt;\">, vouchers <\/span><span style=\"color: #000000; font-size: 12pt;\">or prize catalogues<\/span> <span style=\"color: #000000; font-size: 12pt;\">are<\/span><span style=\"color: #000000; font-size: 12pt;\"> now easily accessible to all of us. <\/span><span style=\"color: #000000; font-size: 12pt;\">It certainly makes things a lot easier when we can find all the information we need in a single programme available on our<\/span><span style=\"color: #000000; font-size: 12pt;\">ym<\/span><span style=\"color: #000000; font-size: 12pt;\"> devices<\/span><span style=\"color: #000000; font-size: 12pt;\">u<\/span><span style=\"color: #000000; font-size: 12pt;\"> mobile<\/span><span style=\"color: #000000; font-size: 12pt;\">ym<\/span><span style=\"color: #000000; font-size: 12pt;\">. <\/span><span style=\"color: #000000; font-size: 12pt;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000; font-size: 12pt;\">As well as the discounts available, we can also check our points balance<\/span><span style=\"color: #000000; font-size: 12pt;\">. J<\/span><span style=\"color: #000000; font-size: 12pt;\">This is extremely useful<\/span><span style=\"color: #000000; font-size: 12pt;\">,<\/span><span style=\"color: #000000; font-size: 12pt;\"> in particular<\/span><span style=\"color: #000000; font-size: 12pt;\"> when we have the option to pay <\/span><span style=\"color: #000000; font-size: 12pt;\">collected<\/span><span style=\"color: #000000; font-size: 12pt;\"> points or to make an exchange <\/span><span style=\"color: #000000; font-size: 12pt;\">whether they are physical or virtual products.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000; font-size: 12pt;\">Recently, some brands have started offering their customers <\/span><span style=\"color: #000000; font-size: 12pt;\">virtual accounts <\/span><span style=\"color: #000000; font-size: 12pt;\">for <\/span><span style=\"color: #000000; font-size: 12pt;\">purchases made<\/span><span style=\"color: #000000; font-size: 12pt;\">. <\/span><span style=\"color: #000000; font-size: 12pt;\">This is a huge advantage, as it allows us to easily monitor <\/span><span style=\"color: #000000; font-size: 12pt;\">our expenses, and we don\u2019t have to worry about losing a paper receipt or invoice.<\/span><span style=\"color: #000000; font-size: 12pt;\"> At present, the solution described above is only used in certain applications, but we hope<\/span><span style=\"color: #000000; font-size: 12pt;\">, \u2026that other brands will follow suit <\/span><span style=\"color: #000000; font-size: 12pt;\">by introducing virtual account options.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000; font-size: 12pt;\">Paying for purchases using a loyalty programme app? Why not! <\/span><span style=\"color: #000000; font-size: 12pt;\">This is yet another <\/span><span style=\"color: #000000; font-size: 12pt;\">an innovative solution introduced <\/span><span style=\"color: #000000; font-size: 12pt;\">by companies into their apps. Each of us can add our payment card to the app system <\/span><span style=\"color: #000000; font-size: 12pt;\">of a particular loyalty scheme. This means we no longer need to worry about taking our wallet with us \u2013 we\u2019ve got everything on our phone. When we make a transaction via the mobile app, points are automatically credited to our account <\/span><span style=\"color: #000000; font-size: 12pt;\">points <\/span><span style=\"color: #000000; font-size: 12pt;\">loyalty schemes. This minimises the number of steps we have to take at the till <\/span><span style=\"color: #000000; font-size: 12pt;\">and the time, <\/span><span style=\"color: #000000; font-size: 12pt;\">because <\/span><span style=\"color: #000000; font-size: 12pt;\">there is then no need to scan our membership card separately<\/span><span style=\"color: #000000; font-size: 12pt;\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000; font-size: 12pt;\">Recently <\/span><span style=\"color: #000000; font-size: 12pt;\">one<\/span><span style=\"color: #000000; font-size: 12pt;\"> Marek introduced<\/span><span style=\"color: #000000; font-size: 12pt;\">a<\/span> <span style=\"color: #000000; font-size: 12pt;\">in its<\/span><span style=\"color: #000000; font-size: 12pt;\">her <\/span><span style=\"color: #000000; font-size: 12pt;\">app<\/span><span style=\"color: #000000; font-size: 12pt;\">i<\/span><span style=\"color: #000000; font-size: 12pt;\"> the ability to shop completely independently in high-street shops. How does it work? Before entering the shop <\/span><span style=\"color: #000000; font-size: 12pt;\">We need to launch our app, then use it to scan the products we\u2019ve chosen<\/span><span style=\"color: #000000; font-size: 12pt;\">, which we add to our basket. Once we have selected all the items, we have <\/span><span style=\"color: #000000; font-size: 12pt;\">a few options. <\/span><span style=\"color: #000000; font-size: 12pt;\">First<\/span><span style=\"color: #000000; font-size: 12pt;\">\u0105<\/span><span style=\"color: #000000; font-size: 12pt;\"> of these, and at the same time the most classic<\/span><span style=\"color: #000000; font-size: 12pt;\">The next step is to go to the till to pay the bill \u2013 you can choose between a traditional till and <\/span><span style=\"color: #000000; font-size: 12pt;\">self-service. However, the second option is far more interesting and intriguing<\/span><span style=\"color: #000000; font-size: 12pt;\">, that\u2019s all it takes<\/span><span style=\"color: #000000; font-size: 12pt;\">,<\/span><span style=\"color: #000000; font-size: 12pt;\"> \u2026that we\u2019ll pay for our purchases in our app! That way, we won\u2019t have to queue at the till,<\/span><span style=\"color: #000000; font-size: 12pt;\"> to waste one\u2019s time<\/span><span style=\"color: #000000; font-size: 12pt;\">. <\/span> <span style=\"color: #000000; font-size: 12pt;\">We\u2019ll settle the bill<\/span><span style=\"color: #000000; font-size: 12pt;\"> on a smartphone.<\/span> <span style=\"color: #000000; font-size: 12pt;\">That is certainly surprising <\/span><span style=\"color: #000000; font-size: 12pt;\">a move which, in<\/span><span style=\"color: #000000; font-size: 12pt;\">be interested in<\/span><span style=\"color: #000000; font-size: 12pt;\">e<\/span><span style=\"color: #000000; font-size: 12pt;\"> and encourage consumers.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000; font-size: 12pt;\">As we can see <\/span><span style=\"color: #000000; font-size: 12pt;\">These days, mobile apps have just about everything<\/span><span style=\"color: #000000; font-size: 12pt;\">. <\/span><span style=\"color: #000000; font-size: 12pt;\">Their t<\/span><span style=\"color: #000000; font-size: 12pt;\">The developers are doing their utmost to meet users\u2019 expectations.<\/span><span style=\"color: #000000; font-size: 12pt;\"> F<\/span><span style=\"color: #000000; font-size: 12pt;\">ir<\/span><span style=\"color: #000000; font-size: 12pt;\">They are going out of their way to meet our needs by offering an ever-increasing range of amenities and solutions. <\/span><span style=\"color: #000000; font-size: 12pt;\">The features described in these apps not only benefit their users, but also our environment. As well as saving paper, we are also reducing the production of plastic, which, as we know, <\/span><span style=\"color: #000000; font-size: 12pt;\">is becoming an increasingly serious problem in the 21st century.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000; font-size: 12pt;\">However, <\/span><span style=\"color: #000000; font-size: 12pt;\">mobile apps for loyalty schemes, in addition to <\/span><span style=\"color: #000000; font-size: 12pt;\">to make it easier for us <\/span><span style=\"color: #000000; font-size: 12pt;\">There are also other reasons for shopping in a shop<\/span><span style=\"color: #000000; font-size: 12pt;\"> useful <\/span><span style=\"color: #000000; font-size: 12pt;\">fu<\/span><span style=\"color: #000000; font-size: 12pt;\">functions. <\/span><span style=\"color: #000000; font-size: 12pt;\">This refers, amongst other things, to <\/span><span style=\"color: #000000; font-size: 12pt;\">u<\/span><span style=\"color: #000000; font-size: 12pt;\">easier<\/span><span style=\"color: #000000; font-size: 12pt;\">ionym<\/span><span style=\"color: #000000; font-size: 12pt;\"> contact <\/span><span style=\"color: #000000; font-size: 12pt;\">with the shop\u2019s customer service. These days, we can do everything via the app \u2013 including making a complaint<\/span><span style=\"color: #000000; font-size: 12pt;\"> or <\/span><span style=\"color: #000000; font-size: 12pt;\">submit the form<\/span><span style=\"color: #000000; font-size: 12pt;\"> with the query we have selected. <\/span><span style=\"color: #000000; font-size: 12pt;\">We therefore limit ourselves to using only the app; there is no need to <\/span><span style=\"color: #000000; font-size: 12pt;\">sending emails<\/span><span style=\"color: #000000; font-size: 12pt;\">, contacting them via the helpline or making a special trip to the shop to sort out your problem.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000; font-size: 12pt;\">Companies through app development <\/span><span style=\"color: #000000; font-size: 12pt;\">mobile <\/span><span style=\"color: #000000; font-size: 12pt;\">loyalty schemes cannot <\/span><span style=\"color: #000000; font-size: 12pt;\">it<\/span><span style=\"color: #000000; font-size: 12pt;\">however<\/span> <span style=\"color: #000000; font-size: 12pt;\">to forget about <\/span><span style=\"color: #000000; font-size: 12pt;\">its customers who do not own smartphones. <\/span><span style=\"color: #000000; font-size: 12pt;\">This mainly refers to older people, who sometimes, despite <\/span><span style=\"color: #000000; font-size: 12pt;\">It is difficult to convince people with the best of intentions to embrace modern technologies<\/span><span style=\"color: #000000; font-size: 12pt;\">. It is important that,<\/span><span style=\"color: #000000; font-size: 12pt;\"> so that <\/span><span style=\"color: #000000; font-size: 12pt;\">to cater to this group of customers as well <\/span><span style=\"color: #000000; font-size: 12pt;\">in an appropriate manner.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000; font-size: 12pt;\">As we can see <\/span><span style=\"color: #000000; font-size: 12pt;\">These days, brands are doing almost everything they can to attract and encourage consumers<\/span><span style=\"color: #000000; font-size: 12pt;\">. Mobile apps for loyalty schemes are definitely a good way of achieving the desired results. <\/span><span style=\"color: #000000; font-size: 12pt;\">App developers <\/span><span style=\"color: #000000; font-size: 12pt;\">They keep up with the times and are constantly introducing new features and improvements.<\/span><span style=\"color: #000000; font-size: 12pt;\"> It might seem as though we\u2019ve already been offered everything, but <\/span><span style=\"color: #000000; font-size: 12pt;\">a whole host of new features in mobile apps <\/span><span style=\"color: #000000; font-size: 12pt;\">are able to <\/span><span style=\"color: #000000; font-size: 12pt;\">us <\/span><span style=\"color: #000000; font-size: 12pt;\">to surprise<\/span><span style=\"color: #000000; font-size: 12pt;\">.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Aplikacje mobilne w programach lojalno\u015bciowych W XXI wieku elektronika i nowoczesne technologie nie odst\u0119puj\u0105 nas na krok. Obecnie maj\u0105 one szeroki wachlarz zastosowa\u0144 w \u017cyciu codziennym. Mo\u017cemy je spotka\u0107 tak\u017ce w marketingu pod postaci\u0105 aplikacji mobilnych, kt\u00f3re sta\u0142y si\u0119 nieod\u0142\u0105cznym elementem program\u00f3w lojalno\u015bciowych. Na polskim rynku aplikacje mobilne pojawi\u0142y si\u0119 na pocz\u0105tku 2002 roku, natomiast&#8230;<\/p>","protected":false},"author":2,"featured_media":2723,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-2722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"taxonomy_info":{"category":[{"value":18,"label":"Aktualno\u015bci"}]},"featured_image_src_large":["https:\/\/i360.com.pl\/wp-content\/uploads\/2021\/07\/depositphotos-29313519-xl-2015-scaled-e1623919609847-1024x577.jpg",1024,577,true],"author_info":{"display_name":"Tomasz Makaruk","author_link":"https:\/\/i360.com.pl\/en\/author\/autor\/"},"comment_info":0,"category_info":[{"term_id":18,"name":"Aktualno\u015bci","slug":"aktualnosci","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":44,"filter":"raw","term_order":"0","cat_ID":18,"category_count":44,"category_description":"","cat_name":"Aktualno\u015bci","category_nicename":"aktualnosci","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts\/2722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/comments?post=2722"}],"version-history":[{"count":0,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts\/2722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/media\/2723"}],"wp:attachment":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/media?parent=2722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/categories?post=2722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/tags?post=2722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}