{"id":2439,"date":"2021-05-12T05:30:00","date_gmt":"2021-05-12T03:30:00","guid":{"rendered":"http:\/\/i360.trejka05.pl\/?p=2439"},"modified":"2021-07-16T06:41:16","modified_gmt":"2021-07-16T04:41:16","slug":"how-to-choose-rewards-in-a-b2b-loyalty-scheme","status":"publish","type":"post","link":"https:\/\/i360.com.pl\/en\/jak-wybrac-nagrody-w-programie-lojalnosciowym-b2b\/","title":{"rendered":"How to choose rewards in a B2B loyalty scheme"},"content":{"rendered":"

The basis of operation B2B incentive and loyalty schemes<\/strong> the rewards they offer. This seems fairly obvious, but despite this, many organisers fail to update their prize catalogues. As a result, the entire programme can become less effective, as it ceases to hold participants\u2019 interest over time. For this reason, selecting appropriate prizes is an extremely important part of organising the programme.<\/p>\n\n\n\n

How to choose rewards in a B2B loyalty scheme<\/strong><\/h2>\n\n\n\n

Marketing activities should be selected on the basis of the target group\u2019s preferences, i.e. the audience for a given advertising message. The same approach should be taken with regard to bonuses for participating in the programme. Rewards must be attractive to participants and appropriately tailored to the sector in question. For catering staff, the range of rewards will differ from that in, for example, the automotive or construction sectors.<\/p>\n\n\n\n

A wide range of prizes<\/h2>\n\n\n\n

For the most part B2B loyalty schemes<\/a> and, as part of incentive schemes, participants can win prizes. Other very popular options include prepaid cards, vouchers for trips and gift vouchers. The rewards catalogue should be sufficiently broad and varied to give participants a sense of freedom of choice. At the same time, it must not be too extensive, as this would give the impression of an overload or of unduly expanding the range at the expense of the quality of the bonuses on offer. The most sensible approach is to select a few tried-and-tested, high-quality rewards that genuinely meet participants\u2019 expectations.<\/p>\n\n\n\n

Appropriate prize values<\/h2>\n\n\n\n

The rewards catalogue must include bonuses of an appropriate value. If participants are only able to spend points worth, say, 100 z\u0142 on a reward, but the only options available are worth more than, say, 1,000 z\u0142, the scheme will not be effective. Participants will quickly lose motivation to strive for rewards, as these will simply be out of their reach. Bonuses of too low a value are also counterproductive. They are easy to obtain, so they do not provide any satisfaction and soon lose their appeal. Added to this are logistical problems with distributing rewards, which, in such a situation, have to be sent out much more frequently.<\/p>\n\n\n\n

An attractive top prize<\/h2>\n\n\n\n

An interesting approach is to include a special ranking of participants alongside the standard catalogue of rewards. The person who comes top in a given edition of the programme will receive a unique grand prize. These are usually extremely attractive bonuses, such as an all-inclusive trip abroad \u2013 statistically, holidays are the most highly valued by the majority of participants in B2B loyalty and incentive programmes.<\/p>\n\n\n\n

The central theme of the whole campaign<\/h2>\n\n\n\n

The rewards catalogue should be designed to fit in with the programme\u2019s overarching theme. If the campaign is aimed, for example, at professionals in the construction industry, the rewards could be items that help participants run their businesses. In such cases, the catalogue could include specialist tools, equipment, workwear, useful gadgets, vouchers for marketing services (e.g. printing of advertising materials), etc. Another common approach is to base the central theme on the main prize, for example by creating a programme called \u201eAround the World with Company XYZ\u201d, in which the prize is, of course, precisely such a trip.<\/p>\n\n\n\n

Connection with participants<\/h2>\n\n\n\n

By offering participation in special events as part of your rewards scheme, you can further strengthen your bond with the audience of B2B programmes \u2013 that is, your business partners. During a trip, a training conference or a visit to a trade fair, both parties \u2013 the organiser and the participants \u2013 should have the opportunity to meet. It makes the most sense to facilitate team-building for employees who are already in daily contact with one another. Such informal meetings will further strengthen relationships with key partners and contractors.<\/p>\n\n\n\n

Rewards are, of course, not the only guarantee of a campaign\u2019s success, but an attractive catalogue is the cornerstone of B2B loyalty schemes and incentive programmes. For this reason, rewards should be carefully tailored to participants\u2019 needs and expectations in order to effectively encourage them to take an active part. Only in this way will it be possible to achieve many tangible benefits, and will the campaign itself prove truly profitable.<\/p>","protected":false},"excerpt":{"rendered":"

Podstaw\u0105 dzia\u0142ania program\u00f3w motywacyjnych i lojalno\u015bciowych B2B s\u0105 oferowane przez nie gratyfikacje. Wydaje si\u0119 to do\u015b\u0107 oczywiste, ale mimo to wielu organizator\u00f3w nie zajmuje si\u0119 aktualizacj\u0105 katalog\u00f3w nagr\u00f3d. Przez to ca\u0142y program mo\u017ce sta\u0107 si\u0119 mniej efektywny, poniewa\u017c z czasem przestaje interesowa\u0107 uczestnik\u00f3w. Z tego wzgl\u0119du dob\u00f3r odpowiednich wygranych jest niezwykle istotnym elementem organizacji programu. Jak wybra\u0107…<\/p>","protected":false},"author":2,"featured_media":2442,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-2439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"taxonomy_info":{"category":[{"value":18,"label":"Aktualno\u015bci"}]},"featured_image_src_large":["https:\/\/i360.com.pl\/wp-content\/uploads\/2021\/05\/Depositphotos_167974820_xl-2015-1024x683.jpg",1024,683,true],"author_info":{"display_name":"Tomasz Makaruk","author_link":"https:\/\/i360.com.pl\/en\/author\/autor\/"},"comment_info":0,"category_info":[{"term_id":18,"name":"Aktualno\u015bci","slug":"aktualnosci","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":44,"filter":"raw","term_order":"0","cat_ID":18,"category_count":44,"category_description":"","cat_name":"Aktualno\u015bci","category_nicename":"aktualnosci","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts\/2439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/comments?post=2439"}],"version-history":[{"count":0,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts\/2439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/media\/2442"}],"wp:attachment":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/media?parent=2439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/categories?post=2439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/tags?post=2439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}