{"id":1543,"date":"2021-04-15T09:35:46","date_gmt":"2021-04-15T07:35:46","guid":{"rendered":"http:\/\/i360.trejka05.pl\/?p=1543"},"modified":"2021-07-16T06:42:23","modified_gmt":"2021-07-16T04:42:23","slug":"an-effective-loyalty-programme-how-to-set-one-up","status":"publish","type":"post","link":"https:\/\/i360.com.pl\/en\/skuteczny-program-program-lojalnosciowy-jak-go-zorganizowac\/","title":{"rendered":"An effective loyalty scheme \u2013 how do you set one up?"},"content":{"rendered":"

Possibility <\/span>organisation of a loyalty scheme<\/span><\/a> Nowadays, it is available not only to the largest companies, but also to medium-sized and smaller firms. For this reason, <\/span>such <\/span>shares<\/span> are becoming increasingly popular<\/span> in the B2C sector, <\/span>and also<\/span> B2B. <\/span>They offer numerous advantages and tangible benefits, which is why it is definitely worth organising them. <\/span><\/p>\n\n\n\n

An effective loyalty scheme \u2013 what does that mean?<\/h2>\n\n\n\n

Let\u2019s start by explaining, <\/span>what is \u201e<\/span>effective<\/span> \u201dloyalty scheme\"<\/span><\/strong>. This is a campaign that effectively achieves its objectives, is tailored to the needs of its target audience and has a real impact on sales growth.<\/span><\/p>\n\n\n\n

Why does your business need a loyalty scheme?<\/h3>\n\n\n\n

Before we move on to that, <\/span>how to set up a loyalty scheme<\/span><\/strong>, let\u2019s discuss the reasons for undertaking such a project in the first place.<\/span><\/p>\n\n\n\n

Programme <\/span>loyalty<\/span> <\/strong>According to research, it has been shown to be highly effective in <\/span>preservation<\/span> positive<\/span>ych<\/span> customer relationships, as it holds their attention and encourages them to take action. Furthermore, it also helps to attract new customers who may potentially become regulars. The most loyal of these are the most valuable \u2013 according to statistics, as few as 20% of participants <\/span>maybe <\/span>gener<\/span>to do<\/span> to 80% for all revenue. <\/span>That is why it is so important to reward loyalty and engage in dialogue with <\/span>the most active<\/span> consumers<\/span><\/strong>. A programme like this can be an excellent communication tool and help to build a positive brand image.<\/span><\/p>\n\n\n\n

How can the programme be tailored to the expectations of the target group?<\/h3>\n\n\n\n

B2B loyalty scheme<\/span><\/strong> and <\/span>programme<\/span><\/strong> B2C loyalty scheme<\/span><\/strong> It will only be effective if it is designed in line with the needs and expectations of its audience.<\/span><\/p>\n\n\n\n

Rules for taking part and the prizes available as part of the campaign<\/span>,<\/span> they simply have to be sufficient <\/span>attractive<\/span><\/strong> for your customers<\/span><\/strong>. First of all, you need to consider who the programme is aimed at and what prizes you can offer the participants. In this way <\/span>you\u2019ll <\/span>It is easier to determine whether, for example, it is better to opt for physical prizes, cash prizes, discounts or additional services.<\/span><\/p>\n\n\n\n

The terms and conditions of the promotion must be clear, and the rules should be appropriate to the bonuses on offer and the customers\u2019 circumstances. Complicated or unclear rules for taking part can effectively put participants off. They should feel that they have a good chance of winning and that, in fact, <\/span>it pays off for them<\/span> get involved in the whole campaign.<\/span><\/p>\n\n\n\n

What is the most important thing to bear in mind when organising a programme?<\/h3>\n\n\n\n

Effective p<\/span>loyalty scheme<\/span><\/strong> It is largely based on what is known as a \u2018strategic objective\u2019, i.e. determining what results the organisation is intended to achieve. A campaign of this kind can boost sales and reduce customer churn<\/span>, <\/span>attract new<\/span> audiences<\/span>, improve the brand\u2019s image, etc. Once you\u2019ve chosen a specific goal, it will be easier to achieve it. It\u2019s also worth considering the less obvious benefits, such as gathering information on <\/span>consumers, promoting a particular product group or tapping into a new customer segment. Once the objective has been set, all subsequent actions must be geared towards it.<\/span><\/p>\n\n\n\n

It is extremely important that <\/span>also<\/span> Terms and Conditions. This document sets out the company\u2019s relationship with its customers and the detailed rules governing the loyalty scheme, such as limits on rewards per month (or other period). The most important thing is that they are clear and easy to understand. This will help to avoid misunderstandings and the associated misinterpretations, abuse or other problems. The terms and conditions must address all issues, even the most unlikely or unusual ones, such as what happens to a reward if a customer returns the products they have purchased. <\/span><\/p>\n\n\n\n

In the case of B2B loyalty schemes, the risk of abuse is lower, but the terms and conditions must still be exceptionally detailed. They must set out, for example, the method of data verification, the requirement for participants to provide accounting documents, and the link between the awarding of a reward (or the accrual of points) and the timeliness of payments.<\/span><\/p>\n\n\n\n

Communication and promotion of the loyalty scheme<\/h3>\n\n\n\n

Once the programme has been finalised, it is, of course, still necessary to organise its marketing and communication with participants.<\/p>\n\n\n\n

First and foremost, you should communicate all information about the rules and prizes to your audience in a clear and understandable way, whilst encouraging them to take part. It is also important to communicate regularly, ideally in line with a pre-determined schedule. The most sensible approach is to use several channels, including newsletters, an SMS campaign, a website (or a separate page on the website), social media posts, and traditional paper leaflets or newsletters.<\/p>\n\n\n\n

Is it worth setting up a loyalty scheme?<\/strong><\/h3>\n\n\n\n

Effective loyalty schemes<\/strong> These are not one-off initiatives, but long-term undertakings that require a great deal of work and resources. Nevertheless, it is definitely worth getting involved in such a project. If you put together a programme that takes into account all the points discussed in this article, it will help you stand out from the competition, effectively promote your business and bring you tangible profits.<\/p>","protected":false},"excerpt":{"rendered":"

Mo\u017cliwo\u015b\u0107 organizacji programu lojalno\u015bciowego wsp\u00f3\u0142cze\u015bnie jest dost\u0119pna nie tylko dla najwi\u0119kszych przedsi\u0119biorstw, ale te\u017c \u015brednich i mniejszych firm. Z tego wzgl\u0119du takie akcje ciesz\u0105 si\u0119 coraz wi\u0119ksz\u0105 popularno\u015bci\u0105 w wymiarze B2C, a tak\u017ce B2B. Dzi\u0119ki nim mo\u017cna czerpa\u0107 wiele zysk\u00f3w oraz wymiernych korzy\u015bci, dlatego jak najbardziej warto je organizowa\u0107. Skuteczny program lojalno\u015bciowy \u2013 co to znaczy?…<\/p>","protected":false},"author":2,"featured_media":1546,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-1543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"taxonomy_info":{"category":[{"value":18,"label":"Aktualno\u015bci"}]},"featured_image_src_large":["https:\/\/i360.com.pl\/wp-content\/uploads\/2021\/04\/Depositphotos_33252515_xl-2015-1024x683.jpg",1024,683,true],"author_info":{"display_name":"Tomasz Makaruk","author_link":"https:\/\/i360.com.pl\/en\/author\/autor\/"},"comment_info":0,"category_info":[{"term_id":18,"name":"Aktualno\u015bci","slug":"aktualnosci","term_group":0,"term_taxonomy_id":18,"taxonomy":"category","description":"","parent":0,"count":44,"filter":"raw","term_order":"0","cat_ID":18,"category_count":44,"category_description":"","cat_name":"Aktualno\u015bci","category_nicename":"aktualnosci","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts\/1543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/comments?post=1543"}],"version-history":[{"count":0,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts\/1543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/media\/1546"}],"wp:attachment":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/media?parent=1543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/categories?post=1543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/tags?post=1543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}