{"id":1518,"date":"2021-04-01T12:50:02","date_gmt":"2021-04-01T10:50:02","guid":{"rendered":"http:\/\/i360.trejka05.pl\/?p=1518"},"modified":"2021-06-09T13:52:16","modified_gmt":"2021-06-09T11:52:16","slug":"is-a-transcription-service-or-a-loyalty-scheme-right-for-my-business","status":"publish","type":"post","link":"https:\/\/i360.com.pl\/en\/transkrypcja-czy-program-lojalnosciowy-jest-dla-mojej-firmy\/","title":{"rendered":"Transcript \u2013 Is a loyalty scheme right for my business?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>KN:<\/strong> Good evening. Katarzyna Nawrocka, with \u2018Loyalty Schemes at Night\u2019. Today we\u2019ll be discussing whether a loyalty scheme is the right solution for your business. And my guest today, Agata Kis\u0142o, will be answering that question for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AK:<\/strong> Good evening, everyone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>KN:<\/strong> Agata, let\u2019s imagine a situation where I, as a client, come to you, an expert, and ask you this first, basic question: \u201eWould a loyalty scheme be useful for my business?\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AK:<\/strong> Kasia, in our line of work, we come across more than just these kinds of questions. In the first stage of the tender process, we also get asked: \u201eIsn\u2019t my business too small?\u201d and \u201eDo I have sufficient revenue in my business to organise such a loyalty programme?\u201d and the answer isn\u2019t straightforward, as it needs to be considered in terms of cost-effectiveness and the partner we choose to organise such a programme. When it comes to cost-effectiveness, there are two elements at play here: efficiency and effectiveness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>KN: <\/strong>Efficiency \u2013 what does that mean?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AK: <\/strong>Effectiveness, or the return on our investment. When it comes to effectiveness, it\u2019s simpler here, because we know that a programme will be effective if it achieves 100 per cent of its intended target, whilst efficiency refers to profitability \u2013 assuming that the market incentive rate is, for example, from half a per cent at petrol stations to 15 per cent for luxury goods, and our programme yields a 4 per cent return on investment \u2013 that is, a dozen or so zlotys per consumer \u2013 then we know the programme isn\u2019t cost-effective and isn\u2019t suitable for our business. And that\u2019s when we turn to a lottery or a competition. However, we organise programmes for both Polish businesses and international corporations, so, as I mentioned at the start, if the answer isn\u2019t clear-cut, you need to analyse your marketing budget \u2013 and your sales budget too \u2013 over the long term, and ask yourself whether you\u2019re ready for such a significant investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>KN: <\/strong>And a big change, because I suspect this is also quite a significant change for the company. But once we\u2019ve established that, yes, a loyalty scheme is a very good idea for my company, how do I go about implementing it?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AK:<\/strong> Many people think that the implementation phase ends with the signing of the contract. Well, it doesn\u2019t. Signing the contract is just the first step towards implementation. Implementation is also time-consuming and can sometimes take anywhere from two months to as long as half a year. We have to go through defining the programme\u2019s objectives, dealing with legal and tax issues, addressing IT matters \u2013 above all, preparing our own IT systems and the client\u2019s systems. So whilst this process is time-consuming, it also delivers results, and at this point we embark on a journey that we will continue to follow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>KN: <\/strong>Exactly, so how am I supposed to check whether my company\u2019s IT department is up to the job?<\/p>","protected":false},"excerpt":{"rendered":"<p>KN: Good evening. Katarzyna Nawrocka, on loyalty schemes at night. Today we\u2019ll be discussing whether a loyalty programme is a good solution for your business. And my guest today, Agata Kis\u0142o, will answer that question for you. AK: Good evening, everyone. KN: Agata, let\u2019s imagine a situation where I, as a customer, come to you, the expert, and ask\u2026<\/p>","protected":false},"author":2,"featured_media":1519,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[67],"tags":[],"class_list":["post-1518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-o-programach-lojalnosciowych-noca"],"taxonomy_info":{"category":[{"value":67,"label":"O programach lojalno\u015bciowych noc\u0105"}]},"featured_image_src_large":["https:\/\/i360.com.pl\/wp-content\/uploads\/2021\/04\/15_Agata_Kislo_Program_dla_mojej_Firmy_PLANSZA-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Tomasz Makaruk","author_link":"https:\/\/i360.com.pl\/en\/author\/autor\/"},"comment_info":0,"category_info":[{"term_id":67,"name":"O programach lojalno\u015bciowych noc\u0105","slug":"o-programach-lojalnosciowych-noca","term_group":0,"term_taxonomy_id":67,"taxonomy":"category","description":"","parent":0,"count":26,"filter":"raw","term_order":"0","cat_ID":67,"category_count":26,"category_description":"","cat_name":"O programach lojalno\u015bciowych noc\u0105","category_nicename":"o-programach-lojalnosciowych-noca","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts\/1518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/comments?post=1518"}],"version-history":[{"count":0,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts\/1518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/media\/1519"}],"wp:attachment":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/media?parent=1518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/categories?post=1518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/tags?post=1518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}