{"id":1242,"date":"2020-10-19T13:42:23","date_gmt":"2020-10-19T11:42:23","guid":{"rendered":"http:\/\/i360.trejka05.pl\/?p=1242"},"modified":"2021-06-08T08:38:37","modified_gmt":"2021-06-08T06:38:37","slug":"transcription-of-mobile-apps-for-loyalty-programmes","status":"publish","type":"post","link":"https:\/\/i360.com.pl\/en\/transkrypcja-aplikacje-mobilne-programow-lojalnosciowych\/","title":{"rendered":"Transcript \u2013 Mobile apps for loyalty schemes in the food retail sector"},"content":{"rendered":"

Transcript of the episode: https:\/\/www.youtube.com\/watch?v=fKYBQdA-CbU<\/a><\/p>\n\n\n\n

KN: On loyalty schemes at night \u2013 welcome to another episode. Katarzyna Nawrocka and my guest today, Agata Kis\u0142o.<\/p>\n\n\n\n

AK: Good morning, Kasia. A warm welcome to you all.<\/p>\n\n\n\n

KN: We\u2019ll be talking about mobile apps, but we\u2019ll be approaching the topic from a specific angle. Which one?<\/p>\n\n\n\n

AK: Today we\u2019ll be talking about mobile apps in loyalty schemes. This is a very important topic, as mobile apps are part of our everyday lives. They are part of our daily lives and have, in fact, become an integral part of our lives, as we are rarely without our smartphones these days. We have everything on our smartphones, and when it comes to our everyday shopping, mobile apps are very important because of the benefits they offer.<\/p>\n\n\n\n

KN: Are we going to focus solely on the food industry \u2013 have I understood that correctly?<\/p>\n\n\n\n

AK: Zaw\u0119zimy omawiany temat bran\u017cy spo\u017cywczej, poniewa\u017c opowiem o aplikacjach, kt\u00f3re wykorzystujemy w \u017cyciu codziennym, i z kt\u00f3rych nie korzystamy „ad hocowo”, ale korzystamy ka\u017cdego dnia.<\/p>\n\n\n\n

KN: Let\u2019s consider how many people actually use the app. Are mobile apps replacing cards?<\/p>\n\n\n\n

AK: That\u2019s not entirely the case. In the food retail sector, we have 14 loyalty schemes, 11 of which have their own mobile app. As for plastic cards, they\u2019re still in use. They\u2019re used in shops such as Biedronka, for example, so I think that mobile apps aren\u2019t so much replacing plastic cards as acting as their equivalent, although in some apps we can also see the virtualisation of such cards.<\/p>\n\n\n\n

KN: Are there any loyalty schemes where we can use both a card and an app?<\/p>\n\n\n\n

AK: Of course, one such loyalty scheme is, for example, the Topaz retail chain\u2019s loyalty scheme. It has an app which displays a digital version of the plastic card with the barcode. It also has many other features that are very useful for everyday shopping. It offers a shopping list, promotions via the mobile app, and even the ability to browse the in-store leaflet.<\/p>\n\n\n\n

 KN: Ale bior\u0105c pod uwag\u0119 inne aspekty \u017cycia, zauwa\u017camy, \u017ce osoby starsze rzadziej korzystaj\u0105 – ju\u017c nie m\u00f3wi\u0105c o tym, \u017ce rzadziej korzystaj\u0105 z internetu, ale chocia\u017cby w\u0142a\u015bnie z takich aplikacji mobilnych czy z innych program\u00f3w. Mo\u017ce te\u017c dlatego, \u017ce nie s\u0105 u\u017cytkownikami smartfon\u00f3w, przynajmniej nie tak cz\u0119sto, jak m\u0142odsze pokolenie. Jak mamy ich zach\u0119ci\u0107 do tego, \u017ce warto?<\/p>\n\n\n\n

AK: Definitely yes. The current trend shows that more young people use mobile apps than older people.<\/p>\n\n\n\n

 KN: And we carry out analyses and research of this kind, which enable us to confirm that older people do indeed still shy away from mobile apps.<\/p>\n\n\n\n

AK: This also demonstrates the usefulness of smartphones themselves.<\/p>\n\n\n\n

KN: And we can safely say that these mobile apps used in loyalty schemes are simple and intuitive enough that any of us can understand how they work and simply use them.<\/p>\n\n\n\n

AK: Yes, the apps are designed to be very intuitive. Above all, they\u2019re designed so that users can find what they\u2019re looking for. They might find a discount on a particular product in the app, a leaflet featuring products from a particular retail chain, or a promotional voucher.<\/p>\n\n\n\n

KN: We\u2019re talking about how apps are gradually replacing those plastic cards, so we\u2019re sort of constantly moving within this digital world. Tell me, is there any research showing how this has developed over the past few years?<\/p>\n\n\n\n

 AK: Yes, the analyses we carried out here in 2016 showed that 38 per cent of people were using mobile apps. By 2017, this figure had risen to over 50 per cent. In 2018, it was as high as 60 per cent. And I think this upward trend is also evident among users of both the internet and apps, as well as in the trend which tells us that people like to shop and enjoy the benefits that come with shopping.<\/p>\n\n\n\n

KN: Who doesn\u2019t like them? And how can we categorise mobile apps? Are there different types?<\/p>\n\n\n\n

AK: Mobile apps can essentially be divided into two types. I\u2019ve already mentioned the first one, as it\u2019s the sort of app that mirrors a website within its system \u2013 one where we can log in \u2013 and it will also replicate the plastic card we carry in our wallets. The second type of app, on the other hand, will complement the website\u2019s offering; it will not replicate the plastic card, and indeed the plastic card does not function at all within the system of what I can confidently call a modern app. After all, we must also note that app users are people who enjoy the latest innovations. And the more benefits an app offers, the more features it has, the more willing people actually are to download it and use it.<\/p>\n\n\n\n

KN: How has the way we identify ourselves in programmes changed, from the days when we only had that plastic card to now, when most of us use this mobile app?<\/p>\n\n\n\n

AK: In reality, this identification process is similar across different retail chains, as it usually involves a scanner at the till reading the code displayed on your smartphone screen once you\u2019ve opened the relevant app. You show this code to the till assistant, and they scan it. This will be either a QR code or a code from the plastic card that we have in the app, a digital version of which is displayed within the app. However, we should also note that there is no such thing as a plastic card with a QR code. Plastic cards usually have barcodes.<\/p>\n\n\n\n

KN: Right, but what about people who previously used only those plastic cards?<\/p>\n\n\n\n

AK: Tak jak te\u017c powiedzia\u0142am, karty plastikowe funkcjonuj\u0105, to nie jest tak, \u017ce te aplikacje wypar\u0142y…<\/p>\n\n\n\n

KN: We\u2019re not obliged to.<\/p>\n\n\n\n

AK: No, we\u2019re not at all obliged to download and install such apps on our smartphones if a particular retail chain offers a plastic card and we\u2019re interested in using that card in the traditional way; however, a great many retail chains, and as I said, the trend is that these apps are becoming increasingly popular, and more and more retail chains are offering apps exclusively, because they offer more possibilities \u2013 we can see the points accumulated in the app in real time, and because such apps provide more benefits to the end user.<\/p>\n\n\n\n

KN: What about online shopping? Do these apps allow us to shop?<\/p>\n\n\n\n

 AK: There is one app that allows us to shop. It is the Polomarket retail chain\u2019s app. As this app actually allows us to shop online, we can also make payments for these purchases directly within the app. However, many apps redirect users from their own system to a website specifically for online shopping, such as the Lidl shop.<\/p>\n\n\n\n

KN: When I shop online on the shop\u2019s website, do those points count towards my total on the mobile app?<\/p>\n\n\n\n

AK: Exactly, because points are awarded in the mobile app \u2013 of course, it all depends on the terms and conditions of the app in question, it all depends on the system \u2013 essentially a points-based system \u2013 whether it\u2019s a points scheme, a cashback scheme or what\u2019s commonly known as \u2018money back\u2019; these points are credited directly within the app, and we can see them in real time.<\/p>\n\n\n\n

KN: Can we use this app to make payments? Can we treat it as our own e-wallet?<\/p>\n\n\n\n

AK: The best example here is the Carrefour retail chain\u2019s app, which offers \u2018scan and go\u2019 functionality. Thanks to this feature, users can shop whilst they\u2019re in the shop by scanning products using the app\u2019s scanner, then completing their transaction at dedicated checkouts or paying online. However, I think this is such a broad topic that it\u2019s worth discussing it in much greater detail.<\/p>\n\n\n\n

KN: It\u2019s Agata here. I\u2019m holding you to your word, and so, ladies and gentlemen, we now have Agata\u2019s assurance that she\u2019ll be back in the next episode and we\u2019ll be talking more about mobile apps. So, thank you very much for joining us today, and see you soon.<\/p>\n\n\n\n

Thank you very much.<\/p>","protected":false},"excerpt":{"rendered":"

Transcript of the episode: https:\/\/www.youtube.com\/watch?v=fKYBQdA-CbU KN: On loyalty schemes at night \u2013 welcome to another episode. Katarzyna Nawrocka and my guest today, Agata Kis\u0142o. AK: Good morning, Kasia. A warm welcome to you all. KN: We\u2019ll be talking about mobile apps, but we\u2019ll be approaching the topic from a specific angle. Which one? AK: Today we\u2019ll be talking about mobile apps in loyalty programmes\u2026.<\/p>","protected":false},"author":2,"featured_media":1245,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[39,67],"tags":[],"class_list":["post-1242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube","category-o-programach-lojalnosciowych-noca"],"taxonomy_info":{"category":[{"value":39,"label":"youtube"},{"value":67,"label":"O programach lojalno\u015bciowych noc\u0105"}]},"featured_image_src_large":["https:\/\/i360.com.pl\/wp-content\/uploads\/2020\/10\/aplikacje-mobilne-programo\u0301w-lojalnos\u0301ciowych-video.jpg",640,360,false],"author_info":{"display_name":"Tomasz Makaruk","author_link":"https:\/\/i360.com.pl\/en\/author\/autor\/"},"comment_info":0,"category_info":[{"term_id":39,"name":"youtube","slug":"youtube","term_group":0,"term_taxonomy_id":39,"taxonomy":"category","description":"","parent":0,"count":9,"filter":"raw","term_order":"0","cat_ID":39,"category_count":9,"category_description":"","cat_name":"youtube","category_nicename":"youtube","category_parent":0},{"term_id":67,"name":"O programach lojalno\u015bciowych noc\u0105","slug":"o-programach-lojalnosciowych-noca","term_group":0,"term_taxonomy_id":67,"taxonomy":"category","description":"","parent":0,"count":26,"filter":"raw","term_order":"0","cat_ID":67,"category_count":26,"category_description":"","cat_name":"O programach lojalno\u015bciowych noc\u0105","category_nicename":"o-programach-lojalnosciowych-noca","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts\/1242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/comments?post=1242"}],"version-history":[{"count":0,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/posts\/1242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/media\/1245"}],"wp:attachment":[{"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/media?parent=1242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/categories?post=1242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i360.com.pl\/en\/wp-json\/wp\/v2\/tags?post=1242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}