{"id":2751,"date":"2021-08-04T09:50:44","date_gmt":"2021-08-04T07:50:44","guid":{"rendered":"http:\/\/i360.trejka05.pl\/?post_type=faq&p=2751"},"modified":"2022-06-03T14:02:16","modified_gmt":"2022-06-03T12:02:16","slug":"incentive-coefficient-how-to-calculate-the-incentive-coefficient","status":"publish","type":"faq","link":"https:\/\/i360.com.pl\/en\/faq\/wspolczynnik-incentywizacji-w-jaki-sposob-wyliczyc-wspolczynnik-incentywizacji\/","title":{"rendered":"Incentive coefficient. How is the incentive coefficient calculated?"},"content":{"rendered":"

The incentive coefficient helps us to understand and assess how attractive a particular loyalty scheme<\/a> for the customers taking part in it. In practice, it provides a simple way of answering the question of what proportion of every zloty spent by a consumer will be returned to them in the form of a discount, loyalty points or some other form.<\/p>\n\n\n\n

The value of the incentive coefficient<\/h2>\n\n\n\n

The incentive ratio is calculated as the quotient of the market price of the prize offered to participants and the amount of money a participant must spend in order to become eligible to claim it.<\/p>\n\n\n\n

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The higher the incentive coefficient, the more advantageous and cost-effective the loyalty scheme is for the customer. On the other hand, however, this value must be set at a level that also allows the company to reap the benefits of running the programme. Finding a solution that satisfies both parties is particularly important, as it leads to mutual satisfaction. Such criteria can be established by taking into account, amongst other things:<\/p>\n\n\n\n